00:00:00
RNL Shares the Top Three Ways to Engage Students Through Video
And we are Live Alright.
Hello everybody, I see a number of you or.
Kim Lees
02:00:45 PM
Same here in Florida!
Joining us as participants. Hello to everybody out there. Hope you all are enjoying the hot weather. This is Ken Higgins and I am from technicians here I'm joining you all virtually from New Haven, CT where it's about 95 degrees and really really hot really muggy. I think we're expecting some potential Thunder storms later so hope all is well. Wherever you are dialing in from or or clicking in from.
Really, really excited to have everybody here today for what is our second part in our webinars series. Dive deeper into our slate. Preferred partners.
Tami Santimyer
02:01:22 PM
Hello! Two of my colleagues are unable to attend. Will this be recorded?
So I'm going to get started here and just, you know, welcome everybody say hey, thanks for being here. Welcome to today's webinar titled Top three ways to engage students through video. This is our second web and R in the technician series titled dive deeper with slate preferred partners. This series is designed to highlight them anyways or platinum preferred partners provide value to the slate user community.
Marie Leonard
02:01:26 PM
Hi everyone! in the heat wave - mid 90 degrees Phila PA
Tracey Howard
02:01:44 PM
Hi everyone, it's hot at the Jersey Shore today!
Michael Hudson
02:01:48 PM
Marie, its gets over 105+ here in Texas...just saying
This late preferred partner program recognizes organizations that integrate with slight and offer support while providing meaningful contributions to the higher education community. Today's webinar will be presented by Ruffalo, Noel Levitz for more than 40 years, colleges and nonprofit organizations have turned to Ruffalo. Noel Levitz, Aurora, now to enroll the students they want to help more students graduate and succeed and to build life long relationships with donors.
Michelle Arevalo
02:01:57 PM
Hello, also from the greater Philadelphia area.
Their mission is to make colleges, universities and nonprofits successful and vibrant with inspired and relevant engagement.
Colin McNamara
02:02:08 PM
Hello from South Bend, IN!
A few things to note. A couple of housekeeping items. This webinar is being recorded an will be made available for viewing on demand after the event has ended.
Marie Leonard
02:02:12 PM
So far Texas wins the temperature award!! Phew!
Kaci Foster
02:02:26 PM
Hello from Charleston, WV!
Close captioning can be enabled by clicking the CC button in the top right corner of the share window, right, left, left, right, right. Full screen viewing can be enabled by clicking the expand button at the top right corner of the share window top right corner.
David Duxbury
02:02:37 PM
Hello from Minneapolis, MN!
If you have any, uh, audio, video issues. If you can't hear, or if there's video seems out of place, please try refreshing your share window and it should.
Vicki Lewis
02:02:42 PM
Hello from Kansas City, MO!
Michelle Nestor
02:02:50 PM
Hello everyone. Representing southern Utah
Mandy Frey
02:02:50 PM
Hello from Sioux Falls, SD!
Heather Carper
02:02:50 PM
Chicago is at 84 - thank goodness for storms!
Kick back in. Questions are encouraged and may be posted in the chat at the tail end of the hour. We will be getting to those questions and answering as many as we can, and we strongly encourage that.
Brandi Keeler
02:02:55 PM
Hello from Detroit MI!
Austin Davis
02:02:56 PM
Hello from St. Louis, MO
Carla Davis
02:02:57 PM
Greetings from Charlottesville, VA!
Mark Adaoag
02:02:58 PM
111* today in Tempe, AZ :)
And finally, before I hand it over to Amy, we have Rosemary and Lori, and who you will be seeing throughout up in the videos tiles. Who will be providing sign language interpretation for us today?
Ann Fischer
02:03:06 PM
Hello from R
Brandi Keeler
02:03:10 PM
Thanks for ASL interpreter!!!!!
Mike Sklens
02:03:11 PM
Hi from Tallahassee, FL. 90 degrees and raining
Ann Fischer
02:03:12 PM
Rapid City, SD!
Charles Buckner
02:03:12 PM
Hello,
Gregorio Ramos
02:03:15 PM
Hello from Mesa AZ, warm lol!
So we welcome everybody. I'm getting a lot of notes. Welcome from all over. Yup, it's hot. Totally get it 111 today in Tempe. Wow, without further ado Amy Weiss I will pass things over to you and to dive in.
Dan Guthrie
02:03:20 PM
Nice cloud cover and 85 in Twin Falls Idaho
Jordan Jameson
02:03:22 PM
Hi from Salt Lake City, Utah!
Colleen Whitman
02:03:22 PM
University of Arkansas, Fayetteville AR
Andres Moreno Benito
02:03:24 PM
Hello from Ellensburg, WA in the PNW.
Beth Hodge
02:03:27 PM
Hi from Colorado!
Charles Buckner
02:03:30 PM
Hello,Charles from Nevada State College
Liz Shine
02:03:37 PM
University of Alaska Anchorage (not as hot in AK today)
Alexandra Schumacher
02:03:42 PM
Hey from KC, MO!
Morgan Vollrath
02:03:43 PM
Tempe wins. But in a more real sense... Tempe loses
Brittany DeHaven
02:03:47 PM
Hello from Central Pa!
Meghan Oblazny
02:03:49 PM
Hi from Elmhurst University!
Kate McKay
02:03:52 PM
Hello from Wisconsin!
Stephen Warner
02:03:57 PM
Bucks County, PA!
Sean Cuneo
02:03:58 PM
Hi from Erie, PA (formerly Kansas City)!
Sarah Ramos
02:04:08 PM
Hello from Howard Payne University in Brownwood, Texas!
Ryan Horne
02:04:26 PM
Hello from Texas (Stephen F. Austin State University)
Lavina Martinez
02:04:28 PM
Hi from Portland State University!
Zachary Stark
02:04:31 PM
Hello from Missouri Western State University
Michael Hudson
02:04:35 PM
Howdy from College Station, TX (Texas A&M University)
Lauren Bennett
02:04:41 PM
Hello Richmond, VA at the University of Richmond!
Jacquelyn VanBrunt
02:04:46 PM
Hello from Elmira College in upstate NY
Maureen Anderson
02:04:48 PM
How can we call in?
Carlos Cano
02:04:50 PM
Hello from SUNY Maritime College! Although I am physically across the Hudson in NJ!
Lauren Bennett
02:04:51 PM
*from
Yeah hi, Good afternoon. My name is Alice Aradon Doe and I service director of admissions at the University of Missouri, Kansas City. I have been working in admissions and enrollment management for 18 years, started out at the University of Kansas and then came to you and Casey in 2008 where I've worked in medical school admissions and served as director for the last 2 1/2 years. So I'm excited to share a little bit about what we do at you and Casey. We R Us late partner. We are in our NL partner.
Kelsey Winters
02:04:58 PM
Greetings from Indiana Wesleyan University in Marion, IN!
We are a platform Q Partner and a thank you partner. So we use video quite often and I'm excited to share how we do all of that at you and Casey.
Tracy Mason
02:05:06 PM
Hello from George Mason U in Fairfax, VA
Emma Torno
02:05:12 PM
Hello from Missouri State University!
Joan Hurley
02:05:16 PM
Hello from Ithaca College, Ithaca, NY!
Awesome, thank you and you see a third presenter there. Aaron from Florida southern an she leaves enrollment and marketing there. She's unable to join us virtually today, but she did record a video clip and we're going to play that for you at the end explaining her experience with and success with using video across their recruitment strategies.
Brad Laninga
02:05:26 PM
Greetings from Holland, MI!
David Duxbury
02:05:29 PM
I foresee a lot of LinkedIn connections for everyone...hahaha!
Ken Higgins
02:05:29 PM
Interactive Poll:
What popular 1979 song (a super hit in England) originated from the idea that technology was on the verge of changing everything?
So with that, we're going to dive in and we're gonna get started with a question we'd like to ask you all so and you can see it there in the chat. and I love all the.
Walter Bieschke
02:05:45 PM
How can we make effective videos on a shoestring budget? Can we do this on our phones?
Toni Chandler
02:05:48 PM
Sending happy thoughts from Bradley University in IL (via Texas!)
Sarah McInnis
02:05:57 PM
Maureen Anderson- the audio is only through the computer audio.
Heather Carper
02:05:57 PM
Video killed the radio star
David Zuniga
02:06:00 PM
Buggles
A text coming in telling us where your phone so you guys are gonna love these polling questions. So what popular 1979 song is super hit and England originate it from the idea that technology was on the verge of changing everything and you see the answers their analog man by Joe Walsh video killed the radio star by the Buggles blame the machines, Duran Duran and then virtuality by rush.
Teresa Loftesnes
02:06:03 PM
Hello from the Peace Garden State - home of Minot State University!
Walter Bieschke
02:06:03 PM
Age of Aquarian
Jacquelyn VanBrunt
02:06:03 PM
Buggles
Seeing some results coming in and, uh.
Kaci Foster
02:06:07 PM
video killed the radio star
Antoine Hawkins
02:06:13 PM
Video killed the radio star
Kaci Foster
02:06:13 PM
first video on mtv
There we go, so you guys are right. Video killed the radio star is the answer. And uh, the theme for for today's discussion right about video.
Charles Buckner
02:06:19 PM
Video Killed the radio Star
Mallory Willsea
02:06:29 PM
Video killed the college fair, amirite?
Mallory Willsea
02:06:31 PM
:D
Alan Liebrecht
02:06:40 PM
MTV first video :-)
Um, so the key or the goal that I that we want you to leave with today is. It's all about finding balance. Um, video did not kill radio back in the 80s, just like email did not kill direct Mail when I served on a campus back in the 2000s. And video is not going to kill all communication channels that we have today. But it's an important part of the of our marketing message and it should be an important part of the recruitment process as well.
And that's what we're going to talk today about finding the balance, how it plays a role in communicating with today's student. Uhm, how we can work to engage today's student at their, you know where they spend most of their time, which is on line consuming the content that they most prefer. Which is video. So we're going to spend most of our time talking about today is finding finding that balance.
And the reason why we need to do that is because if we take a look at our targeted audiences, they have changed as well over the years. So for those of us who work in undergrad enrollment, we still have list that we can purchase right of students who we can find that shared the qualities that were interested in recruiting, but for graduate on line. Adult right, we don't have those list, so it's getting a little harder and harder to find find students out there there.
Hannah Hempstead
02:07:48 PM
Hello from the Wheaton College Graduate School at Wheaton, IL
Tracey Snyder
02:08:07 PM
Hello from Carlisle, PA!
They live all over. They have the opportunity to have their or attain their education broadly like their online medium. Um, they're very diverse. Not only in, um, ethnic diversity, or geographic diversity, but also just individuals, right? We're all individuals and expect our brands and people of that market to us to treat us as an individual in a diverse way.
Marivi Walker
02:08:20 PM
Hello from Florid'as Space Coast - Florida Institute of Technology
And we're distracted were very distracted society, right? We live in this tech enabled world and were able to be connected in so many ways and that causes a lot of distraction as well. So it's hard sometimes for us to breakthrough the Clutter and try and get keep them focused on the message that we're trying to to send to them.
And then not only looking at the target audience and how that's evolved, but also in their engagement expectations, right? So if we take a look at just the buying habits, consumer, buying habits and, uhm, you know how it's changed so much over the past five to 10 years, even even the past two years. We really need to take that into consideration in the marketing message that we're sending out to students.
Douglas Stone
02:09:01 PM
Hello from Lock Haven University, Lock Haven, PA
Um, instant gratification. We know that they expect us to be able to respond instantly with a question or provide information that they're looking for.
Steve Bowers
02:09:09 PM
Hello from Lancaster, PA! Lancaster Bible College | Capital Seminary and Graduate School
Lori Trowbridge
02:09:30 PM
Hello from Northeast Community College in Norfolk, NE
Personalization and customized outreach is very big. They they expect us to be able to send them content that is related to their specific interests and their likes, and that's something that's a little challenging to do right with everything else that were asked to do as recruitment and marketing leaders on a campus. But something that our target audiences, both young and old, they expect us to be able to do.
And this is our target audience is especially high school student. Some college students are young alums there. The whole anti photo shop generation and they expect the content that we're creating and delivering them to them to be authentic and genuine. And sometimes they can. They can really sniff out when we're being a little too corporate, right? And controlling the message that we're trying to deliver to them. So it's really important to have that.
Authenticity along with it.
Buffy Sisk
02:10:10 PM
Hello from Appalachian State University Boone, NC
So why are we doing this? Why are we hosting this webinar today about the importance of video? Why have we put so much research and time into into a understanding what students expect from us?
Deb Miller
02:10:24 PM
Hello from warm and sunny Ada, OH - Go Ohio Northern Polar Bears!
Tim Panfil
02:10:43 PM
Hello from Trump University. Ha!
Well, we do a good job as an industry using traditional methods of communication, right? So print, email, text, phone, even digital ads. We've embrace the need right to use all of those communication channels within our outrage, and what students have been telling us is that video is their number one top preferred method of communication. And if they're telling us this, you know we had our nowhere like. OK, wait, we we need to come.
Meghan Oblazny
02:11:15 PM
Is video the #1 preferred method on both sides? UG and Grad?
Figure out how to help our campus partners embrace video. Help the industry as a whole. Embrace video and fold it into our outreach plans and we know it's, um, a great way to be able to showcase the the features and values you know your value proposition help a student understand what it's like to have that fit. You know conversation and really visualize that fit through the video that they're that they're consuming and watching. We also know that results wise.
Video is is a great tool typically.
It takes 8 seconds to capture or somebody's attention. If you can add the students name to that, or you know, say it on camera. Uhm, it's it's a great way to just capture that attention. An break break through. I keep saying breakthrough the Clutter, but it's true, right? We're trying. We have a lot of competition and we're trying to break in and grab their attention.
And you can see the engagement rates here. Uh, we know that engagement rates go up and higher yield on students who watch videos as well. And we're always looking for metrics, right? As enrollment leaders as marketing leaders were always looking for, are these tools that were doing? How effective are they or?
Steve Suinda
02:12:12 PM
Hello from Andrews University in southwest Michigan
How engaged is our target audience that we're looking to move from Point A to point B? Whatever you know, if it's an admitted student to enrolled, if it's an inquiry to app, how engaged are they with us an what are there? What are their intentions and video gives us a great way to to have those metrics.
The marketing industry as a whole as validates that the reason for us to pay attention to this medium. Um, just look at that first statistic. A 81% of businesses this year use marketing or use video in their marketing versus 63% last year and looking at overall ROI marketing leaders worldwide. You know, recognize video as a hiest producing.
Or or the channel that produces the most ROI. And we know it's because.
The content that is consumed in a video is retained at a higher rate versus somebody reading the content themselves in a print piece. Not to say that print doesn't matter, but retention rates you know it and the information retained as much higher and then the last two bullets there again come from the marketing world. Just show just adding video to an email, what the conversion and click through rates. The lift that is provided within those messaging.
Tracy Mason
02:13:41 PM
so, amy should we always have a video reading of important emails to make sure people get the message?
So again, going back to our own research, we know that video is a tool that students from senior you know to sophomore on high school campuses are telling us they want more of we're hearing the same thing with graduate and adult populations. But this is a medium that they are very comfortable with. An you know that there they want to see more of as well.
Two other points is, you know you can use video to quickly adapt your message when things change so you can analyze how what the results are coming in and you can tweak it so that the medium itself.
Mimi Huang
02:14:28 PM
Amy, does the quality of production of the video have an impact on the level of engagement achieved?
Is a very uh user friendly, right? And um, it can be used at any point across the college search process or within the funnel. And so Alice and I were going to show you some examples today of how we've really embraced using video through throughout the recruitment process.
Tracy Mason
02:14:48 PM
good question, Mimi
And Lastly, before we get to um before I turn it over to Alice, just wanted to talk about why are an L like we? We took this research and we knew we had to help our campus partners find the balance right with with their recruitment strategies. And so we looked at our own best practices and said, OK, you know these are the channels that we use in our enrollment marketing throughout the entire.
Funnel you know college search process and how can we?
Help our campus partners utilized video to inform students, engage students with their brand and then qualify students as well. As I mentioned, it provides some really good data points and So what we've been able to do.
Michael Massad
02:15:27 PM
To piggyback on Mimi's question, which is better/worse: an older outdated video or no video at all? Obviously a new, shiny video is ideal, but maybe not in the budget for everyone
Mallory Willsea
02:15:43 PM
@Tracy the way I've always thought about this is a cooking show vs. a cook book. The show demonstrates the step by steps and the cook book has the ingredients and written steps. Both enhance each other.
There we go is add personalized videos at every point of the of the funnel and you could see you know at the point of inquiry we can maximize your search purchase with with a personalized video. We can do an inquiry cultivation campaigns to help a student get to applicant or to help an applicant complete their app definitely to enhance yield outreach and then at the point of personalized financial aid videos as well.
That's personalization and then also the bar. Below is how to use video content that you've already created. It might be webcast, simal pass or on demand video. You know the video that you have right now sitting out on YouTube is sitting there, but how can you build it into your recruitment process and really use that content to drive results and Alice is shaking her head and that's what her team is done really well, she's gonna share. Share with you why and what results they are seeing.
Michael Hudson
02:16:17 PM
this is exciting ! ! !
In a second.
But one last thing is the consulting. I always add this at the bottom because that is the core to what R&L is all about. It can be very overwhelming to try and figure out how to add video to what you're doing or where the gaps maybe. And you know, we've we've been very successful with helping our campus partners navigate through that and help them really embrace the use of video in the recruitment process.
Ken Higgins
02:16:53 PM
Interactive Poll:
The level of video use across my recruitment strategies:
So before I turn it over to Alice, we do have a question that we wanted to ask you guys.
And it's going to appear here. Or maybe it did appear my chats hasn't caught up. OK, there we go. So let us know what's the level of video use across your recruitment strategies right now, you know, do you feel that you have this mastered and figured out? And, um, you know? If so, I want to talk to you to learn what you're doing. I would love love to hear it. Uhm, maybe you're trying your best in most of most of your video sitting out there on YouTube.
Let us know if you personalize videos to each individual student at certain points of the funnel.
Brandi Keeler
02:17:36 PM
We do personalize portfolio review videos for students
Or if you think you need to do a better job at using data points to personalize outreach.
Or basically video is cool. I'm just not convinced we need it.
Brandi Keeler
02:17:44 PM
*personalized
And I'm sure I can't see the.
Liz Shine
02:17:51 PM
How would you even go about personalizing video?
David Zuniga
02:17:56 PM
We do personalize portfolio review videos for students
Walter Bieschke
02:17:57 PM
A few videos, but mostly phone, not a lot of slick production. Student testimonials
There we go. I don't know Kenneth, that's the final results, but it looks like.
Kaci Foster
02:18:01 PM
Most of our videos are on YouTube. We are trying our best.
Bonnie Blumer
02:18:02 PM
We need it...and the talent to develop it for us!
Heather Carper
02:18:04 PM
We are just now starting to use videos for the Financial Aid Verification process and Admissions has reached out for some more content help'
Amy Becker Karl
02:18:06 PM
That sounds great @Brandi, can you share more about what the looks like?
Ken Higgins
02:18:13 PM
Final Results!
Kate McKay
02:18:26 PM
How would you recommend personalizing video content at universities where the incoming class is too large to create a video for every student?
Most of you are saying we need to do a better job in you using data points to personalize outreach and you're trying your best and most of your contents on YouTube and that certainly I talk with a lot of campus leaders. Uhm, you know, across across the country, and that definitely is the norm. You know that we're hearing that, Hey, we understand this is a good tool, but and we're trying to do our best to incorporate it with all the extras, right? That we're working on now. Being remote and everything that we're working with.
Jenny Henion
02:18:35 PM
Can you share some examples of how you personalize videos?
Carlos Cano
02:18:37 PM
I've found that the more organic the quality is on the content, the more engagement it gets. Sure you want a decent production quality but if you over-produce, it takes away from the engagement.
So we certainly understand that, so hopefully you'll get some good tips and a good good insight as to how we're helping campus partners utilize it. Um today, so I'm going to turn it over to Alice. You can take it from here.
Patrick Kunzer
02:18:51 PM
Is there data indicating how the Photoshop Generation audience receives quality-production video vs. productions that are aggregated from user-generated means? Or productions that are legit documentary style productions?
Brittany DeHaven
02:19:06 PM
I don't believe we have have the technology to personalize videos as described.
Brandi Keeler
02:19:07 PM
Good question Patrick!
Right so, um, as we get started with this, I just I just want to touch on something to say, you know this data that's showing the importance of the use of video. The first 8 seconds you know the impact on yield that video can have. This is not necessarily new. In the last four to six months because of Covid. This is the data that was prior to what we've all been thrown into. And now we've all been thrown into a situation.
Carlos Cano
02:19:27 PM
Yes! Need to learn the magic of personalizing video content!
Joey Young
02:19:28 PM
We are just starting to use videos and are struggling to cast the importance of Video to the rest of our staff or other departments.
Brandi Keeler
02:19:29 PM
Loom.com is a great tool for personalized videos!!
Diane Titter
02:19:32 PM
Yes I'd like to know more about personalizing!
Carlos Cano
02:19:48 PM
Thanks Brandi!
Where we've moved everything virtual very quickly. We are. We are using video, we're using other things very quickly, but we might not have been thinking too strategically about how we're using it or how to use it moving forward. And so that's a big piece when you're thinking about this is thinking about all of the channels that you're using and thinking about at which points in the funnel are you using them and where are you getting? I guess the best bang for your Buck. Where should you be putting your resources? And so this is just an example and this is going to be different for.
Jennifer Biggerstaff
02:20:21 PM
Thanks Brandi
Each kind of institution when you take a look at your own University, you look at your students. You look at the size of your institution. You look at the resources that you have. This is going to look a little bit different for each one of you. But what I want to talk about is the role that each of these things place. So as Amy mentioned, early on, you know we don't stop mailing. We don't stop emailing. We don't stop calling when we introduced text, we were still calling. Now we're introducing webcasting and videos were introducing.
Mike Sklens
02:20:29 PM
The big thing I notice regarding authenticity is that younger generations just don't care about jump cuts in editing. Just look at any successful YouTuber. They all have tons of jump cuts. They would be considered very unprofessional just 10 years ago. Today, it doesn't matter and is even part of the aesthetic.
Brandi Keeler
02:20:42 PM
And it's free for universities!!
Amy Becker Karl
02:20:46 PM
Thanks, @Brandi!
Personalized videos were introducing chats. All of those things are just additional strategies on top of what you already do. However, you shouldn't be thinking of them as one more thing I have to do, or this is an added thing to my workload because I already have all of these other things. What you need to be thinking about is how should video shift everything else that we do, so I can tell you that at UN Casey, after looking at data over the last year and a half.
Drew Griffin
02:20:57 PM
We don't use video much at all. I'm hoping to do that more with the Fall 21 recruitment cycle. We're trying to decide on cost vs. convenience.
Brandi Keeler
02:21:03 PM
Brandi Keeler
02:21:08 PM
:thumbs up:
Kent Robertson
02:21:26 PM
Is any level of personalized OK, or the prospective student's name spoken better than the name appearing in the background (dorm room door, the clouds, etc)?
We are shifting how we use the traditional view book. We are no longer mailing a traditional view book out to everyone. We are using it much more strategically. So now we're reducing our print cost and our mailing cost of our traditional view book in favor of video and you'll see why in just a minute, 'cause you'll see what our specific results are, an what's driving that decision. So when we talk about, you know the resources and how you're doing those things, you really need to take a strategic look at what you're doing and how you can layer.
Amy Stoddard
02:21:30 PM
Has anyone ever used a licensed song in a video and how did you get permission to use it?
Each of these things without creating a significant amount more work for you or for your team.
Jared Pierce
02:21:43 PM
One of the big things we are hearing is that prospective students want video but they want authentic video coming from a non-university course like current student personal YouTube channels
Jared Pierce
02:22:05 PM
*source
So I want to move in here to talking about virtual events themselves, The Who, what, where, when, why, and how of virtual event planning. We've all been thrown into this. We've all been doing this recently. A lot of us are not traveling this fall and relying on virtual events as we move into the fall semester. So just to touch on each of these areas, The Who think about your funnel stage is an where you should be or could be using virtual events.
Are you trying to use virtual events equally along among every student, no matter where they are in the funnel? Or are you thinking about what kind of video messaging or virtual event planning should I do for each stage of the funnel? How can use virtual events for your different audiences for your students versus your parents versus your counselors? Very few people, whether their students, parents, are counselors, are going to be coming to campuses this fall. So how can you share what your University has to offer?
How can you showcase your community to all of these different audiences when you might not be able to see them in person? And so thinking about the structure of your virtual event can make a big difference.
Mallory Willsea
02:23:10 PM
I'm sure most have seen this but this writeup talks about virtual and fall travel planning. Worth a read after this panel - https://www.insidehighered.com/admissions/article/2020/07/20/preparing-chaotic-year-college-admissions
The one of this is your messaging in goals. Your goal should not just be. We need to have a virtual option because we know we're not going to have a lot of people on campus. You need to think about those virtual options an what the goals of each one of them is. So if you're thinking you know we normally have this really great visit for a specific subset of students, you can't recreate that exact thing in a virtual setting really well. But you can think about how a virtual event can still.
Matthew McDonald
02:23:22 PM
Will this slide deck be available after?
Get your message to that group of students and so you're going to have to think a little bit differently about what you put into a virtual event and what your messaging is.
Amy Becker Karl
02:23:40 PM
Thanks, @Mallory Willsea!
In terms of where I will still say that location makes a big difference, we know that virtually a lot of us are going to be, you know, doing virtual visits from our kitchens or are living rooms or home offices. Some of us might be going back into our offices to do those virtual events. If you can be on campus, find a spot on campus that works that aligns with the messaging that you're trying to communicate in that event and aligns with the goals of that event.
At UN Casey we will do virtual events or virtual videos from a number of locations on campus depending on what the messaging is and who are audiences.
Amy Becker Karl
02:24:15 PM
Great advice, Alice! Video branding is important, including the background.
Heather Carper
02:24:38 PM
My parents met at UMKC back in '72
We are also really, really cognizant of our brand recognition. I will tell you that we have struggled historically with people knowing the UN Casey brand. We are in urban regional institution, but even in our own city it's been a struggle and so how do we make sure that we've got that UN Casey Brand in every part of what we're doing? Virtually so that's another thing to be thinking about Azure setting these up. Do you have your brand somewhere that people can be seeing that can that can they see and connect wherever you are?
With your institution.
How is going to be different for all of us?
But you do need to think about the platforms available to you and what they offer you. So sometimes slate is going to give you the platform that you need.
Heather Carper
02:25:04 PM
I was born at KU Med Center in 75
Other times, a platform like conduit at platform Q Education is going to be the best way for you to communicate. You know platform like conduit is going to let you store prerecorded content. It's going to let you go live. It's going to let you go simuel Ivan. Play Pre recorded content with chat alongside of it. Do you use zoom? Are there other platforms that you have access to that makes sense? And it may be that you have a combination of all of these things.
Just like the messaging and the events are not one size fits all, the platforms aren't one size fits all either, but there are some platforms that serve the virtual event planning or the virtual events experience better than others and so you should also be thinking about that.
When you need to consider your traffic and what I mean by this is.
Michelle Arevalo
02:25:52 PM
Anyone using/familiar with Conduit?
Tracy Mason
02:25:55 PM
does zoom use this pooling function that you're using here?
Caroline Weaver
02:25:57 PM
Has anyone had to deal with campus licensing agreements? Pushback from IT about using platforms outside of your campus contracts?
Hannah Hempstead
02:26:00 PM
We have faculty members who record short personalized "acceptance" videos to send to their accepted students.
Hannah Hempstead
02:26:12 PM
The accepted students love it.
Do you see that you're getting more students in a virtual event at 4:00 PM or at 10:00 AM or in the evening, and you may not know that yet, because what we're used to is students taking off of a day of school, coming to campus, doing a visit. Now that things are heavily virtual, this fall students might not be willing to take time away from school for a virtual event. So then you're going to have to shift those events to different times, and what we've done at you and Casey as we look at our traffic. And so we started out with events at certain times.
Jared Pierce
02:26:31 PM
We use Conduit! Its a great platform especially because its a place where you can have branded content. We use it as a webinar content hub
Michelle Arevalo
02:26:48 PM
Thanks Jared!
We looked at the traffic. We made some shifts, look at the traffic again, and now we've got them set up at times. That really seemed to work for our students. Our parents in our high school counselors as well. And then why? The biggest? Why is your meeting student expectations? Students are expecting to see video, whether it's live video in a virtual visit, whether it's prerecorded video, whatever it is they're expecting to see it. And so you really need to be thinking about meeting those consumer needs and desires.
Amy Becker Karl
02:27:18 PM
@Caroline Weaver, yes! Our IT department did not want us to use Zoom last year (they preferred Skype). I recommend presenting the benefits/user experience to help get them onboard.
Margarita Clarke
02:27:18 PM
Our faculty to individual phone calls to our accepted students, but I wonder if we might get better results if they get a personalized video instead. Many times faculty end up getting voicemail instead, so they don't always get the direct dialogue with the student anyways.
I do want to show you quickly an example from from our institution. This is our virtual platform. This is our conduit platform through platform Q and this is where we host a lot of our live events. We have two different instances, one for perspective students and one for admitted students, and so the content is different and we drive our perspective students to one and then once they are admitted, we drive them to the other one and we have a lot of live visits. We do a lot of chats and then we also host are pre recorded content here as well.
Chelse Hawkins Olivo
02:27:44 PM
I love the accepted student videos! Thanks for the idea!
So whether or not you, you can become a platform to partner or any other kind of partner, you still need to be thinking about. Where is the access to these things for your students? How do you have these things available to your students easily so that they can easily find them easily? Watch what they want to and participate in the different things that you're offering.
Amy Becker Karl
02:28:25 PM
What a great idea, Alice! I love this!
Now this spring I saw a couple of questions in the chat about the quality of the video or who's shooting the video. We did some videos this spring. Call Drews at home and this was video content to really show what our students were doing when they were in class from home. You know when the University shut down and everyone went home, what were our students doing? How are they learning? So this is actually content that the students recorded themselves. They used their cell phones.
Chad Cox
02:28:38 PM
We do a lot in Slate, Teams, and Blackboard Collaborate. We just got a Zoom license as well.
They recorded themselves. Anna is a nursing student, an she recorded herself in her nursing classes. She recorded some of those faculty lectures. She recorded herself making breakfast in the morning and just going throughout her day. Now that she was a student at home and we just kind of.
Caroline Weaver
02:28:58 PM
@Amy Becker Karl Thanks for the perspective
Chad Cox
02:29:01 PM
And ThankView
Kim Lees
02:29:05 PM
We did that too at Florida Tech with our Student Ambassadors!
Austin Davis
02:29:06 PM
love the authenticity!
Kim Lees
02:29:11 PM
Especially on Instagram!
Thanks to that together in a quick, you know 6090 second video. We then did the same thing with Marcus and so this was student storytelling through the spring that was highlighting what you and Casey was doing as a covid response, but also highlighting our students and allowing them to speak to our perspective students about what it's like to be a student at UN Casey, even in the most challenging of times. And these were really, really successful with our perspective students.
David Zuniga
02:29:17 PM
Alice - is the goal to use the students as "influencers"?
And in our social media platforms as well.
So you start to create these things and then you think about what's working right, what's working and what's not.
Not sure that this came through all the way right, but the idea is to use your data so as you're getting information, as you're seeing what students are looking at.
Tracey Howard
02:29:38 PM
We are just starting with ThankView
Mike Sklens
02:29:44 PM
David, I was wondering the same.
You are going to be pulling in the videos that have the most involvement the most engagement. So what? Messaging has been the most popular? Who's participating the most? Who is engaging the most with video? When is the highest traffic for watching video?
Brandi Keeler
02:30:15 PM
I tried pitching thankview to my team last year but it didn't go through.. :/
Now we are fortunate enough to be an RN L partner, a platform, Q Partner and a thank you partner and we consider all of those partners when we were planning our strategy. We're not thinking of our NL over here and platform Q over here and thank you over here. We're looking at all of those as we develop our strategy. So even if you don't have those partnerships or those platforms, you should be considering all that you do have access to an how those things merge together for the best plan.
We also then dump all of that data at the individual student level into slate, and then that allows us at the end of a cycle to see where was our engagement and how do we then improve on the virtual options that were offering. How then do we improve on our video content in making sure that it's really meeting our student needs? And it also goes into our ability to model?
Ian Slater
02:31:01 PM
Our counselors recently picked up Bombbomb. They had (may still have) a free educators license available to help during COVID-19. Quick, personalized videos using a plug-in through Outlook -- takes seconds to record and email! Anyone else using Bombbomb?
Which students are engaging in which students are coming to you and Casey so this engagement data really helps us identify a predictive modeling score for each of our students and were able to do that with all of these different resources.
Amy Becker Karl
02:31:20 PM
It took me 4 years to get enough people on my side for zoom info session, don't give up! The great thing about everything going on is that it is helping us push creativity and timelines forward.
I want to finish with some exact data related to video at you in KC, so this slide is going to show you I'm about 13% of our admitted students participated in chat or video content this year, so these are students for fall 2020.
Once we get to um, enrolled students, so the students who accepted their offer of admission have gone through orientation and then rolled. We're at about 25% of those students participated in chat or video this past year, but the conversion is really what you want to look at. So the percent of admitted students who enrolled at UN Casey for this fall.
85% of them participated in a virtual chat.
And when we look at admitted students who enrolled who participated in video just under 70% of admitted students who watched video participated in video are now enrolled at you and Casey for this fall. And when we look at all of our other strategies, when we look at print, when we look at email, when we look at text, none of them have this high of a rate of return on conversion for admitted to enrolled students. And so you know, this is.
As I mentioned, you know we use a specific platform. We use various platforms to do this, but.
Danielle Dankey
02:32:47 PM
Better than a campus visit???
Hannah Hempstead
02:32:56 PM
Amy Becker Karl and I work at same institution-- we saw 50% increase in visit engagements and major ROI in conversions after implementing a virtual visit option this past fiscal year-- even before COVID
And I'm telling you that it is the biggest ROI for us. It is where we see the highest conversion rates. The highest yield rates are by use of video and so for us that makes it a little bit easier to say, OK, we're going to rethink how we use the traditional view book. We're not going to spend as much money mailing that piece as we have in the past because we know the impact that video has on our incoming class in the fall. So.
Mike Sklens
02:33:02 PM
Do you have more detail on the conversion percent? Do you think the students are watching the videos because they know they want to enroll and want to learn more, or are they enrolling because they watched the video?
That's a little bit about what we're doing. You know there's going to be a Q&A at the end, and I'm happy to answer any questions, but this is just an example from you and Casey, but I do think there's some applicable takeaway points that can provide some support to all of the other institutions who might be on today.
Elise Miklich
02:33:45 PM
Apologies if I missed this: how are you tracking which students completed participation in video?
Thank you for that Alice. Yeah I think uhm, Alice and her team have really done a great job utilizing so are incels online engagement platform powered by conduit to really utilize the OR or maximize, write the content that's created by your students. Write Alice like your authentic student content. Maybe you're more polished video that you produce at campus corporate campus level?
Uhm, you know, admitted students building out channels for for different audiences and helping them move through the process. Alice's team has done a really great job doing that, so yeah, thanks for sharing that experience with us.
David Zuniga
02:34:16 PM
Yes, thank you Alice - great info.
Yeah, and I would not be afraid to let your students take control. You know, find the students that you trust that you know are going to represent your institution well. I've heard it conferences over the past couple of years. Schools have done this really successfully and then a lot of schools were really nervous about the idea of letting their students record video or lettings their own students take over their social media for a day. But some of the things that we've gotten from allowing our students to do that have really been.
Mike Sklens
02:34:41 PM
I agree. Give your students the reigns, just keep an eye on them.
Amazing and really been effective tools for recruiting students. So if you don't have the budget to do some big production, don't let your students do what they do best an represent you.
Yeah, I love that. I was on a campus and they it was a school in Indiana and they told me that a student took their iPhone and recorded the fastest way to get from across campus inside during a snow storm and it just just fun stuff. Stuff like that. You know it's unique. It's authentic to the campus and it allows your students to really showcase the you know that those unique qualities that we're always looking for in an authentic way. So. So I'm going to switch gears real quick and talk about.
How to personalize communication, specifically video, and how we're helping our campus partners do that.
So and if you think about.
I always go or go to this next slide, hold on it the game control here. OK, uh?
Michael Hudson
02:35:41 PM
where will this webinar be stored for accessing later?
Just think about the brands that you interact with on a daily or weekly basis and how you know you become accustomed to them catering or you know, uh, uh, giving you information on your likes and your interest right? So I did not grow up with this type of marketing but you know, start.
Very accustomed to it now, so I've shown you 2 examples from my own personal, um, um, experience. I have Starbucks on the on the one side, and um, so I use the app. That's what I use. They know what I like, what I don't like. Or would they know what I like. So when I haven't been there for a few days they send me a an email that says hey come on in for oatmeal or lattes because they know Amy Weiss only orders oatmeal and lattes an I don't know what Nitro Cold Brew is, so they're not going to.
Jared Pierce
02:36:30 PM
Conduit via Platform Q is a great platform to store prior webinars, it acts as a branded hub for all video content
Carlos Cano
02:36:33 PM
I get the nitro cold brew message all the time!!!
Margarita Clarke
02:36:52 PM
@Elise, I also missed if it was covered, but in my current CRM (we are in the process of implementing Slate) we are able to run reports that show if a student opened the email, clicked on the link/video, so my guess is there is a similar way of pulling this data for campaigns?
Waste that message on me 'cause I it won't resonate with me. Um, so that's a way you know. An example. An if you think of your own examples with the brands that you, you know that you know I love, I'm sure you can think of some, and there's probably some in the the chat going on now. And the other picture is my Amazon account, right? So they have an easy way for me to purchase the items that I purchased in the past because that relates to what what I like my my likes, my interest and if you look at the bottom.
Kim Lees
02:36:56 PM
You gotta try the Nitro cold brew! Game changer!
Sarah McInnis
02:37:01 PM
@Michael the recordings will be available on our website under events or you can go directly to this link- https://technolutions.com/events/virtual
Michael Hudson
02:37:20 PM
THANKS ! ! ! !
That was my recent browsing history, so they're making suggestions on what I was looking for an my daughter at the time was going to all these Sweet 16 parties and so she was on line looking at jewelry for her friends so we all live and breathe this we've all become accustomed to this and it's really shaped and change our buying habits and if we're accustomed to it, then our students you know that we're trying to to market to, definitely.
I have grown up this way and expect this level of customization and personalization from us as well.
In our research shows this as well, they they appreciate and they expect us to communicate with them on an individual level. They love to hear that their their uniqueness right will will value our campus or help shape our campus community in some way so they love for us to be able to tell them how. You know how they will impact the campus community that there going to be a part of.
Amy Becker Karl
02:38:01 PM
I've recently read about CRM's integrating with social media, is anyone familiar with this or uses this in their marketing? Curious how this could tie into personalized video.
Suzanne Tennant
02:38:01 PM
Yes thank you for that link!
So looking at potential uses in enrollment for Phorum personalized video, I've listed out a few here and this is where that slide that I showed at the beginning where we're helping put personalized video in our marketing efforts. You know, it's at the prospect stage, inquiry, cultivation, app cultivation, all the way through, you admitted students to help with yield efforts and deposit deposited videos as well to help with.
Anti or melt prevention efforts to.
Amy Becker Karl
02:38:32 PM
*specific prospect students social media accounts/linking
Aimee Frost
02:38:51 PM
yes, would love to hear who is using Slate/Facebook integration for custom lists for Facebook/Insta advertising
And then as far as what type of segments or data points we can use to to personalize the video. If you have a data point on it, we can make a segment on it and that that's what's really neat about being able to use the data that we're collecting in the CRM's that we, you know, that we all use, and then how can we personalize our outreach further? Personalize our outreach to the students were trying to target?
And here are some examples of some segments that we use. Certainly major is a big one, but we can segment first year and transfer in state out of state residency status, and I'm going to show you a few examples of how we segment in a second.
And it really is. What are personalized videos? It's taking variable data and making variable videos.
The reason why our NL is a personalized videos is different is a mis personalize and synthesized. So it's not just text overlaid on a picture on a photo, it's really building out unique videos for unique users instead of just using the same video content with text being overlaid on it. And I'll show you what I mean by that. But Stephanie customizing branded as Alice mentioned branding is very important and so you know we we know that the customize you need to be customized.
And we can do an unlimited amount of segments and at scale to up to 250,000 um videos at a time. Or we can make it on demand.
And we can use it institution wide as well. I've mentioned undergrad enrollment. Definitely graduate enrollment, but student success teams are also using it to reach out to current students and our alumni offices in advancement offices are using it to reach out to um alarm at all different age levels as well.
So this is a look at how we put it together. This is the storyboard concept you can see that you'll see that the intro and the closing are the personalized parts. And then there's three dynamic segments that we include within the video and this is a basic scope of work that we do it can. It can vary per institution, but this is our starting point, right? So three segments and then up to five variables within.
Each segment, so with these components and I'm gonna show you, there's a little clip here that just pieces at all together.
But basically doing it this way, we can create up to 125 in different videos by using those, um, different types of segments.
I'm going to show you some actual examples here, so this is an inquiry campaign and these are two 2 institutions who use personalized video super well within their recruitment process. This is Newman University. An example of the inquiry campaign that they have done, and so I want you to look for the personalized variables. There's going to be an on screen name and then an on campus spoken name so the student current student in this video will actually say the name of the inquiry. So I'm going to play that right now for you.
Carlos Cano
02:42:25 PM
Love me some nitro cold brew.
So you can see that that level of personalization and then um, this example of Cabrini. This follows that storyboard that I just showed you. So you're going to see the persons name. The students name appear in the beginning and then those three segments of college major, the activities and then residency status as well. So look for the differences here.
Michael Hudson
02:43:58 PM
very impressive !
Amy Becker Karl
02:44:04 PM
agreed!
Jennifer Kimble
02:44:14 PM
Makes me want to enroll! :)
Tamara Omtvedt
02:44:21 PM
Can you provide the YouTube link of Cabrini University?
Carlos Cano
02:44:23 PM
This is awesome...sorry if I missed this but is the production done on-campus or by a third party?
Sharon Griffin
02:44:26 PM
Thoughts on the effectiveness of video in Graduate admissions?
Carla Davis
02:44:26 PM
This is awesome!
Danielle Dankey
02:44:31 PM
Very cool!
Margarita Clarke
02:44:50 PM
Yes I would love to know about success with grad populations
Joey Young
02:44:55 PM
Where is that 12x more likely stat taken from?
So again, you see that the level of personalization, right? You saw that intro that had the picture of the students name on campus, and then it ended with that with the clothes as well. And then those segments in between you know the personalization of the the lead of the major of the academic major, giving her intro or herum. Welcome to campus. I'm sorry able to do that. Customize it again with whatever data point you have however you'd like to customize it and it's all based on your campus.
Gerardo Miranda
02:45:00 PM
What video editing program are they using?
Schools. What audiences you're looking to enroll. Uhm, you know that your team is is challenged to enroll. So pretty neat things. We know it it, um?
Produces results we know that accepted students who watched their personalized video where 12 times more likely to enroll, and that's what Alice was mentioning. Those data points that we know we have just more data points to know conversion an understand who's interested in us at certain points of the funnel and understanding.
It's just the pulse of the pool at that given time or your target audience that you're looking to to convert.
Amy Shaw
02:45:32 PM
How has video impacted graduate admissions?
David Zuniga
02:45:40 PM
Very, very cool. Great job and awesome takeaways from those videos and this webinar so far.
Mike Sklens
02:45:54 PM
Gerardo, They seem to be producing individual clips (probably in Premiere Pro or Final Cut), exporting them, and then using software to dynamically re-edit them together into individual videos based on the student's topics of interest.
Finally, uh, we are going to talk about financial aid video so personalized financial aid videos. We brought this. This is our second cycle full cycle of doing personalized financial aid videos. We kept hearing consistently from campus is that they had a challenge in reaching out to families over the phone. Getting that conversation, you know, completed about their financial aid package and walking families through such a important and complex part of their college search.
Process so our answer to that challenge was to take the financial aid award letter and put it into a video that explains each students individual financial aid award letter in detail and the main reason we did this is that that's that stat on the bar there, that only what a little bit of 30% of students truly understand what their out of pocket costs are when they make their final decision. And we see this.
Mike Sklens
02:46:53 PM
pretty snazzy concept IMO
July then the Bills hit and then people are like Oh I have to pay that an. And then there's summer melt and there's a big disconnect for a lot of students in what their what their out of pocket costs are. So this helps to demystify that process and helps take the roadblocks out. Helps families. You might be a little, uhm, you know, concerned about the financial aid process helps to ease some some of that tension and helps to just explain a very complex process.
So I'm going to play a clip from Aaron, Um from.
Florida southern about her experience using our nails personalized financial financially videos. You'll hear her testimony and then I'll play the video for you so you can see a little bit of it.
Mandi Wilton Davis
02:47:42 PM
We (St. Bonaventure University) are entering our second year of utilizing the personalized FinAid videos.
Scott Baumler
02:48:14 PM
Is the video playing for everyone, or is it just me...?
Danielle Dankey
02:48:15 PM
@Amanda. How did that go for SBU? Well received?
Alice Arredondo
02:48:19 PM
I wanted to answer a few questions I've seen that we may not get to: Yes, the idea is to use the students as influencers, especially when we let them take over FB or IG. But even our student storytelling videos are designed with the students as influencers.
David Zuniga
02:50:07 PM
@ Alice - Thank you for answering the question. We (Austin Community College) are exploring TargetX and ZeeMee as possible engaging tools. With ZeeMee, Student Ambassadors would be "influencers".
Mandi Wilton Davis
02:50:21 PM
@Danielle - we had a 41% viewership rate. Our goal is to increase that to 60% for this coming year.
Alice Arredondo
02:50:28 PM
We do not hire out our video production. some videos are done in house by marketing, and some videos (the more influencer type videos) are recorded and sometimes edited by the students themselves.
Carlos Cano
02:51:17 PM
Darn you schools with media, comm, video majors lol. As a Maritime school we don't have that. :-(
Danielle Dankey
02:51:40 PM
Thanks @Amanda.
Alice Arredondo
02:51:53 PM
One of the videos I showed as a screenshot was shot by our student, Anna, who is a nursing major. :)
So for the sake of time, the video goes on and explains need based awards as well and total out of pocket costs and breaks it all down. But I want to be cognizant of time and allow for us to answer some questions and there's some great activity going on in the chat and we want to make sure we answer some questions so leave you with one final thought right? So it's all about finding the balance and you see that Alice shared. You know, great tips on how to incorporate video.
Christopher Kang
02:52:58 PM
How are the videos personalized?
Danielle Dankey
02:52:58 PM
@Amy. Does RNL provide analytics on who is watching their video or are school utilizing click data from Slate to gather those analytics?
How to use the content that's already created by your team? How to maximize the superstars on your campus. You know those tour guides that you wish every student could see in every family can see when they come to campus. You can utilize that content and really work it within your larger recruitment strategy and outreach strategy. And students will thank you for finding this balance and for what we've done engaging them with content that's relevant as relevant to them.
Ken Higgins
02:53:15 PM
Interactive Poll:
Would you like to continue the conversation with RNL as to how you can use video in your outreach efforts?
Mandi Wilton Davis
02:54:01 PM
@Danielle... RNL provided us analytics. We also tracked our emails that we sent to parents notifying them of the video. Slate did not track anything; we did post the videos to the student status page/portals.
Brittany DeHaven
02:54:07 PM
Just curious will this be available to watch again later?
Celeste Whitman
02:54:09 PM
Agnes Scott Graduate Studies here - How do you recommend we adapt campus-related video content for this upcoming year or our college has decided to go online for fall?
Chad Cox
02:54:09 PM
Thank you
Sure, yeah, fantastic content. Thank you all so much. I was really, really good, some great metrics and sharing of videos looked fantastic, great content. So thank you. I want to live in an Alice was chatting. We gotta bunch of great great questions one that stuck out to make this video the number one preferred method on both sides, undergrad and grad. I think that's a good one. Maybe for Amy you know, is it as engaging and are the results there just as much for grad as opposed to undergrad?
Joan Ayotte
02:54:41 PM
Will the slide deck be made available after the webinar?
Yeah, so we definitely know that it's a preferred method with both undergrad and grad. The results on conversion I don't have off the top of my head for graduate students, but I do know you know that we see a lift in the undergrad side when utilizing video and we see a lift at every at each point of the funnel conversion funnel. Whoever asked that though, if you would like to to email me, I'd be happy to find that data point for you if we have it.
Matthew McDonald
02:54:55 PM
Is there any research to the length the videos should be? Does it differ between prospect and applicant? pre recorded vs. live?
Michelle Arevalo
02:54:55 PM
How do the videos go out through Slate? Template based through email or URL links?
Great and then me again. So does Arnel typically or and Alice. Do you guys provide the statistics? You know the deep analytics to who's watching the videos or you know schools utilizing click data from slate or other places to gather an aggregate that information.
David Zuniga
02:55:16 PM
Thank you ALL....looking forward to the ppt slides and your contact information.
Kaylen Conway
02:55:27 PM
Is there a way to generate reports via Slate, Conduit or PlatformQ to measure view rates, similar to click-through rates to gauge how much of the video the student watched?
Yeah, so we are able to see the analytics for everything because we load and document all of our data and engagement in slate so we can easily, you know, pull that data to see what our you know. Conversion rates engagement rates are for each type of you know channel or medium that we're using, whether that's email or text or whatever that is someone asks a question about whether or not video is what drove in.
Ryan Horne
02:55:53 PM
Yes, I'd like more info on the ways RNL can help horneryan@sfasu.edu
Caroline Weaver
02:55:54 PM
@Alice - so are you saying you create new slate fields for your thankview metrics, etc.
Aimee Frost
02:56:04 PM
Can the video actually play in the email or do you need to leave the email to view?
Cherie Spino
02:56:05 PM
are you using any of these videos on your website or do you mostly send them via email/text?
Mike Sklens
02:56:09 PM
That was me, thanks for answering Alice!
Romanet or if it was a student, already knew that they were coming and that's why they engaged with the video, and I think it's actually a little bit of both because we use the video strategy as part of our overall summer melt and yield strategy, and so In addition to you know, we're really thinking strategically about. OK, if we're doing this, an email and text, we put video in that in the same way that you would think about when are you going to email a student or when are you going to call a student? So all of that data for us?
Celeste Whitman
02:56:25 PM
Also, is Slate going to be updating the ability to embed videos into Slate? Our understanding is that we can only hyperlink out from emails to view the video, and we find that we lose prospects at that step.
Sarah McInnis
02:56:30 PM
@Brittany-the presentation will be posted at this link https://technolutions.com/events/virtual within a few days.
Sarah McInnis
02:56:33 PM
@Joan- The slide deck will not be available separate from the recording.
Teresa Loftesnes
02:56:41 PM
Is there a software that merges the student lists into the respective video?
You know, if we looked at our whole our whole yield campaign our whole summer melt campaign, all of that data click through rates on emails, responses on phone calls, you know any Arnel data we have on how a student is responding to a phone call and whether or not they're going to come to you and Casey that also feeds into slate. So we've got that piece to the conduit data that's a direct feed. So when a student watch is a video on our conduit platform, it automatically feeds into slate to say this student watched this video, or this student participated in a chat.
Mike Sklens
02:57:14 PM
Celeste - that's always going to be a problem because most email clients can't/don't play video.
Ted Campbell
02:57:16 PM
We currently use the personalized Financial Aid videos, but our financial aid team has concerns regarding sending personalized videos with Financial Aid information being emailed out to students. Are you emailing via Slate to students? If so, did you run into any confidentiality concerns?
We have all of that there and that's how we can pretty easily see these are the things that are having an impact. Now what they have an impact on their own without all of the other strategies? Probably not as much, but when you're thinking about that from the overall recruitment perspective and how you're trying to yield a student video takes your game to the next level, so.
I have long answer it alot covered there but.
Yeah great great answer, great response yeah. And a real nice symbiotic relationship between all of the systems, right? Kind of sharing that data to get to get to the end goal. Probably last question here since we're sure you know just just about at the hour.
Which is better slash worsen older out dated video or no video at all? Obviously the default shiny new video, but if maybe budgets don't allow, what's what's the verdict on we have content. It's just a little bit older.
I would say man. Figure out some way to do some iPhone. You know if they have your students just go walk around campus on their iPhone and pretty easily and cost effective. You know way to to get some new video to replace that outdated corporate. As I keep saying. But corporate video, yeah.
Dallas.
That's what I was going to say. I don't think that that's an either or question. I think there's an in between there, so if you have an outdated video, I wouldn't use an outdated video, but I also wouldn't do nothing. I would rely on my students to take some videos of themselves, and they don't have to be media majors. Anna, one of the show one of the students I showcase. She's a nursing student.
You know, and so she took video of herself and then it got pieced together and shared in the 62nd spot. So I wouldn't think towards the two extremes of older. Nothing. I try to think about what in between? That's really cost effective or almost free. Your students are willing to do this for you if you let them.
Monika Basson
02:59:10 PM
Do you match a current student (making a video) to match with the profile of a prospective student? eg would you ask a Mexican student to make a video clip and send to a student from similar background.
Kent Robertson
02:59:11 PM
Consider re-editing older content to maintain quality content you have with updated info.
Jonathan Porter
02:59:19 PM
Thank you all!
Sarah Guzy
02:59:20 PM
Thank you - this was really helpful!
Amy Becker Karl
02:59:23 PM
Thank you!
That's.
Danielle Dankey
02:59:29 PM
Very helpful!
Michael Massad
02:59:30 PM
Thanks y'all
Brandy Brady
02:59:32 PM
Thank you so much!
Mison Zuniga
02:59:32 PM
Thank you!
Diane Titter
02:59:34 PM
Thank you!
Patrick Kunzer
02:59:35 PM
Many thanks!
Michael Hudson
02:59:37 PM
thank you Interpreters ! ! !
Tracy Mason
02:59:37 PM
thanks all for sharing and engaging
Rebecca Lees
02:59:37 PM
Thank you
Zaire Peoples
02:59:37 PM
Thank you!
Kara Schilder
02:59:37 PM
Thank you!!
Darrie Oconnell
02:59:38 PM
Thank you!
Mary Dailey
02:59:39 PM
Terrific presentation! Thank you.
Joshua Schock
02:59:40 PM
Thank you all
Great, great and agreed. Yeah fantastic alright well thank you so much. Each of you for your time getting a lot of comments in the chat saying they wish this was 90 minutes. This was so good they wish you could go longer. I agree it's been really really great chatting with you all so that concludes our presentation here. Special thank you obviously to the presenters Amy and Alice and special special special. Thank you to Rosemary and Lori and who are providing the sign language.
David Duxbury
02:59:42 PM
Thank you all so much!
Gerardo Miranda
02:59:42 PM
Great job, thank you all
Beth Hodge
02:59:42 PM
Thank you!
Dan Wackershauser
02:59:43 PM
Thank you!
Douglas Stone
02:59:44 PM
Thank you all
Carla Davis
02:59:45 PM
Thank you all so very much!
Tracey Snyder
02:59:51 PM
Thank you!!! great webinar.
Michelle Arevalo
02:59:57 PM
Good information, thanks!
Jessica Hess
02:59:59 PM
Thank you! I hope that this will be available afterwards!
Brad Laninga
03:00:00 PM
Great insights and helpful information! Thanks to all of our presenters!
That was fantastic. Thank you so much. Please be sure to tune in next Tuesday. That's August 4th at 2:00 PM Eastern Time for our third web in our in our dive deeper series titled underscore your slate experience which will feature a platinum preferred partner underscore. This concludes the session for today. Have a great week, stay safe and stay cool in the heat. Thank you all.
Payton Hickerson
03:00:03 PM
Thank you!
Zintia Gonzalez
03:00:05 PM
Thank you.
Bryson Kelly
03:00:07 PM
Thank you all!
Brandi Keeler
03:00:09 PM
thank you!
Pam Harrison
03:00:13 PM
Missed it ... a ER project came up.
Video
https://www.youtube.com/watch?v=o90TzBYKLbU
Video
https://www.youtube.com/watch?v=2bezcF2_xdA
Video
https://www.youtube.com/watch?v=N7mK97qi1sA
Video
https://www.youtube.com/watch?v=WNF63PHQU0I&feature=youtu.be