Dive Deeper with Niche: Using Ping to Build Scoring Models and Feeding Differentiated and Relevant Comm Flows

Here they go.

Hi everyone, welcome to the Dive Deeper with Niche. We are going to get started in a moment or two. We have a number of you still connecting to the event.

I see people flooding in. That's a good sign.

Absolutely.

Must be everyone's. All that Turkey's wearing off, all the pies wearing off, and everyone's back and excited to learn.

Definitely.

Yeah, can't wait to get back to work and learn.

All right. I'm sure we will have a few others join us as it comes along, but we are again are excited to to welcome you to our dive deeper with Niche. They're going to be talking about ping and all sorts of fun information this afternoon. Please feel free to use the chat to introduce yourself or to drop in questions. We just have this short housekeeping slide to to go over and many of you have been to the.

Sleep presents webinars before, but the webinar is being recorded and it should.

Made available for viewing the recording from this webinar and any of the previous ones we have conducted will be available via that Sleep Presents tab in Home slate. So don't forget to click over to the Recordings link and you can see all of the recordings of not only the Dive Deepers, but some of our other slate presents that have happened recently. You may enable closed captioning by clicking the CC button at the top right corner of the share window. Also in that top right corner you are going to be able to enable full screen viewing if you wish to do that.

There is an expand button again just up in that top right corner. Should you need to re sync audio or video at any time, please refresh your share window. And as I said questions as well as introducing yourselves. Please use the chat if there's some of the questions we may be able to answer as the presentation is going on. Otherwise definitely post your questions there and our our, our friends will take care of them at the at the end of the presentation. So we're very happy to have you here and I'm very happy to turn it over or will are you kicking things off?

Yep, I'll, I'll kick us off here.

All right. Well, we're going to be talking. Today was mostly Sarah talking. She's the, she's the pro here about using ping to build scoring models that'll be differentiated and relevant comflows. I I think this is a really cool talk. It's the kind of deep relevance that students need. Before we go though, Sarah, I'll let you just do a quick intro so everyone knows who you are.

Alright and then Brooke is joining me from niche in a much snowier locale. But Brooke if you want to give a quick intro.

Hi everyone. So I'm Brooke. I am up here in Buffalo, NY where we got 2 feet of snow overnight, so always chilly. Here in Buffalo. I come from the high red side where I got to work with slate and then when I came here to Niche, I got the ability to work with people like Sarah at Bellarmine. So very excited to be here today.

And I'm Will Patch. I'm Senior Normal Insights leader at Netsch. I get to do cool stuff like this and dig into giant sets of data and play around and see what I can learn and teach other people. I spent, I've been here 4 1/2 years and before that spent nine years on the higher Ed side doing all things data and planning and comflows and all the fun stuff.

But the reason we're talking about this today is because students do need so much personalization, not just that but the relevant information, which is what this is going to allow you to do. But anytime you're adding on these new steps, whether that's you know we're going to, we're going to add a scoring model, we're going to use ping in these ways, it's always going to add work for you as well. So I think that question always has to come up of is this worth it, is it worth the time? And one of our junior survey findings, only 26% of seniors said that they were receiving very personalized and relevant outreach from colleges.

O If you can do this and do this, well, let's go and make you stand out. You're in the top quarter of colleges right there who are telling them the things they need to know that they care about and really speaking to them as students.

And down the line, that's very important because 2/3 of students applied to a college that they knew little about and that's from our our current senior survey. So these are students right now in the heart of their search who are looking around and they're applying to colleges maybe they don't have the most familiarity with. And one of the top two things that are are causing them to apply well, that's e-mail and mail.

So the things that are easiest to personalize, easiest to add that relevance. And that's where this ping can help inform what you're sending, how you're sending. You use these scoring models to determine when do we send things, who do we send them to.

It is such an important factor for students.

And when we look at overall what is influential to them right at the top, what's influencing them in their considerations, where to apply right off the bat, #1 e-mail, and not just any e-mail but relevant e-mail is helping form where they're considering what they're interested in. And then that's why this is all matters. So yes, it is going to be time consuming to set up. Sarah is not going to say that she did this in a week, right? This is this is a lot of testing building.

Trying new things and I'm guessing everyone's listening, watching and really in that same boat, right. And so Sarah, let's let's kick off what what you did.

One way that niche partners with Bellarmine is they're part of our directed missions program. So on niche students can find schools, raise their hand and show interest that they want to attend. With niche direct admissions, we're able to offer real time direct admissions matching for our registered viewers. It's really efficient, it's very transparent and it gives not only the student the ability to know not only can they get in, but can they afford it.

We make it very personalized on their dashboard. So utilizing Ping to interact with these students becomes really important. We have the real time offers go over to our partners overnight into Slate, we show that they've been offered that conditional acceptance into the institution and this gives the institution now the ability to interact with these students after they received a real time offer from Niche.

We had some semid questions. I'm going to I'm going to cheat because there's two that came up for me as I was listening there. I love that idea of reaching back out with people who get all the way through and then forget to hit that that last step, 'cause that was so frustrating.

Do you, do you have any data yet on what you're seeing in terms of the the added completion rates this year compared to last?

Oh yeah, that's great. That was always the bane of my existence is seeing all those Apple managements and not having a way to reach out to that individual student.

So frustrating.

Mm-hmm.

Mm-hmm.

Yeah, the the other thing, so you talked about directing them to the direct admissions portal, so they had that. Are you using ping to direct to any other portals for for any other individualized campaigns?

All right. First question we had come in. What strategies do you use to query the ping table without it timing out? Our marketing department had ping add to the entire university's website from day one, which was great. That's a big one. But we struggle now to extract the actual data from the table. Before Slate times out, we thought about using retention policies to delete records considered old, but don't have any idea what would be considered old in ping terms. I think you touched on this a little bit, but.

Yeah, and when I think of the scale, if you were having that trouble at Bellarmine or when I was at Manchester, that's a very different scale of a problem. The school of 1520, thirty thousand students, where I can't imagine how fast that scales up in terms of the amount of data you're trying to query.

Yeah.

Yeah, yeah, it's it's so. So having these queries that can chop it up, that's crucial.

All righty, can a ping and chat box JavaScript exist on the same page? If we're already collecting ping from the application and RFI pages, does it merit to install the script globally on the Edu template? Is there a chance to over collect and clog a student's timeline? That's that's several questions at 1:00 but.

We can go first there. Do you know can ping and chat box exist on the same page?

I'm I'm assuming that's what they're saying.

Do you have it installed globally in the template or or are you using something like Tag Manager? What's your implementation OK.

There we go.

All right, what's the best way to query ping data and gathering data? And I always think you know when someone says best way. I don't know, it's hard to say what the best way is, but what's the best way you found to do that?

And the last of our submitted questions here. Before we get into the chat questions, I'm interested in starting to learn to use ping data. Very excited there, we like enthusiasm. What do you recommend to get started and accessible and not too intimidating way?

Yeah, you don't wanna you don't wanna be. Like when you have a conversation about something, you start seeing ads for it. All of a sudden that that level of creepy is a little.

All right, first question here from Michael. I have a limited knowledge of pings, but how does Slate know the student in our database visited a certain web page when the students themselves don't log in?

Mm-hmm.

I haven't read it, but I'm likely in the length that Melissa shared to the knowledge base article. I'm guessing it gets into some of that there. I didn't want to stop in the middle of the webinar to to open that link and start reading.

OK, Danielle asked. Do the admissions counselors run a query for their region to see their hot list? And is this export and excel with yes or no URL columns?

Yeah, as as the old meme, it's old now. Ain't nobody got time for that, right?

It's even in a small office. I can't imagine trying to do that for every individual person. Update it frequently.

Yeah.

Now you've got better things to do with your time.

Michael asks here have Ping's been used to track logins to the LMS? We have a drop for non attendance and get inconsistent reports from faculty but we find most of the students marked as not attended never logged into the LMS. If we could track that by day two or three it may help us decrease how many students are dropping and then asked to be readmitted.

Yeah if anyone is doing that definitely drop it in the chat. You know you're I'm. I'm guessing other people are wondering the same thing is how do we get this integrated to other places on campus. So hopefully someone will have a answer answer for you. If not there is there is a knowledge base too.

And then Michael asks again here, Are you willing to create a briefcase for your ping integrations?

Yeah. And if nothing else, we've got the slides here that you can go back through to individual ones, take a look at how it's set up and then think, OK, how does this translate to our our instance, our website?

Yeah, OK. Any last questions here?

Alright, not seeing unless anyone's typing really, really quick here.

All right. Thank you, Sarah, for sharing all this great information. I have a feeling there'll be a lot of people re watching this who've been jotting down notes. And if you're listening later, I hope this is very helpful for you.

Well, I would like to thank Will, Sarah and Brooke for being with us this afternoon. And as they mentioned, don't forget there that recording will be available shortly afterwards as well as the recordings from the rest of our Dive Deeper series. Our final dime Deeper is going to be on Thursday, so be sure to tune in for that or look for the recording. So thank you all for joining us. Always good to see you and always lovely to hear from our friends at Niche. So thank you.