Dive Deeper with Scoir: Student Insights to Help Shape Your Funnel

Yeah, it's hard work.

It is.

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Hey everyone welcome. Will give folks a few seconds here to come on in.

Up for our dive deeper with Score webinar today.

So just wait a few moments here.

Yeah.

Hope everyone's having a great day. We were just discussing the fact that I've been Connecticut and we have a nor'easter happening today and I'm pretty sure the Weatherman said that. If it were snow, what is it like? We were getting an inch of rain or two inches of rain and it would be like we're talking like feet of snow, so I suppose I'm happy it's not snow right now, but hopefully sooner than later and get some snow.

Right?

Yeah, that would. It's always impressive to see what it translates to in terms of yeah, feet.

Yeah, and you're like just a few degrees colder really cool boy.

Yes.

Cut.

Alright, well let's get started. We have a great web and R for you here today. Again, this is a part of our series. Dive deeper with our preferred partners. So this is score. This is the student insights to help shape your funnel going over our housekeeping slides real quick first and then do a little introduction. And then I'm going to hand it over to Ashley and Liz to take it from here and I will be back at the end of the web and R to just kind of wrap things up. So this webinar is being recorded and will be made available for viewing. Closed captioning can be enabled by clicking on the CC.

But at the top right corner of the share window, full screen viewing can be enabled by clicking the expand button at the top right corner of the share window. Should you need to re sync audio and or visual video, please refresh your entire share window. Questions can always be posted in the chat and we will be looking forward to answering some of those at the end and the chat also may be turned off by clicking on the chat icon, which is a little like, you know, chat bubbles in the upper right hand corner in case is too distracting and you want to just give all your attention to Ashley and Liz so.

So little bit about score score expands college access and improves collegiate outcomes by simplifying research and decision making with beautifully designed software that engages, informs and facilitates interaction among students, parents, counselors and colleges to help your school get to the finish line for this year's recruiting cycle score. Conducted an analysis of student trends and behaviors across our network that they will be sharing with us today. So I am going to turn it over to Ashley and Liz and they will be taking it from here.

And I will see you guys at the end of the weapon are.

Thank you.

Thank you so much, Sarah, and thank you all for joining us today. We're really excited to have you here to talk about student insights that are going to help shape your funnel. But before we get started, I want to just introduce myself. My name is Ashley Smith and I'm the director of marketing here at score and today I am joined by my great colleague Liz.

Hi everyone, my name is Liz Mcgonagle, I'm director of customer success for colleges at score and I joined Square about four months ago. Prior to working at scorer, I worked at Bates College in Lewiston, ME, for about six years where I was a senior associate Dean of admission and director of Marketing and Communications for the Office of Admission. We were a score partner and really loved working with the company. So much so that I ended up on this side of the desk, which is a really interesting place to be. Prior to wrecking updates, I was at the University of Pennsylvania, so.

Around 10 years in the higher education space, but now really thrilled to be in the Edtech space, but also really thrilled to get to continue to work with good friends from the college side of things as well as friends from the high School guidance counseling side of things as well. In my role as director of customer success. So we worked to support all of our playing partner institutions throughout using score and the platform, and it's been really fun to look at the participants. I see a couple buddies from the open road in the list, so excited to virtually connect with you all and thrilled to be sharing some insights from what we're learning.

Its core.

Absolutely, and just to give you an overview of some of the things that we're going to be chatting about today, we're going to start off with reviewing some results from a recent student survey. And then we're going to dive into those insights as Liz mentioned, and make sure that we have time for questions at the end. So let's jump right into it. So one of the things that I want to kind of highlight.

Is that when we do surveys, the intent is for us to continue to talk to the users of our platform and make sure that we're also staying very close to our student audience. So in terms of the background information on this, we surveyed approximately 1100 students, and the thing that I want to point to is that this is something that we do on a regular basis. It really helps shape the direction of where we're going, and it also is something that we do frequently to check in to make sure that we're.

Seeing if anything has shifted or changed, so I wanted to just point to that fact and then also kind of speak to the fact that we have a really good diversity of student class years that are included in incorporated into this into this survey. And the other thing too is that we want to make sure that we are collecting feedback from both public and private schools so that we can understand and get a pulse on high school students across the board. So with that being said, I want to also.

Just give a little bit of context to one of the things that we continuously look for is to either verify or look and see if some of the trends that we anticipated to continue based on Gen Z remain true and what we have found from this recent survey that was only up for a short period of time. Again, we wanted to use this to check in with our students to confirm a few things we were able to see that this has been consistent with a lot of the surveys that we've run throughout the course of the year.

So I am just going to jump right into it. So the first thing and this is what would kind of paint the picture overall for this survey. Is that generally students are feeling pretty indifferent about the college search and application process. As you can see here, the average answer was a three and they were asked to rank this on a scale of one to five. One being anxious or uncertain and five being more optimistic or confident. The thing that I will say about this is.

Even though the average response was a 3, which is, you know, right in the middle. The thing that we found was that seniors typically are feeling more anxious about this, which is no surprise. And the other thing to kind of pull away from this is also that.

Students in public schools definitely felt more of the anxiety than the students who were in the private schools. So not a big shock there, but it's also reaffirming some of the things that we have seen previously, and it's something that we keep our pulse on at all times.

Miller

And I'll just jump in. And I've been talking with a lot of our partner institutions were hearing from them that because of the pandemic, there seems to be a lot of delayed activity in terms of student behavior. So not sure if our participants are seeing that as you're connecting with students virtually in in person, but a delayed response to the college search and selection process. Just because there is so much uncertainty. So interesting to see that bear out as well in the overall sentiments and students are sharing.

yeah, absolutely.

Alright, so then diving into areas that students marked as incredibly important. Again, this is definitely consistent with other surveys that we have run in the past and the top three things that students were looking for where academic programs and majors, understanding tuition costs and financial aid and campus setting and location, and true to Gen Z trends. We saw that you know, the the note about tuition costs and financial aid is very consistent.

With that, that generation being very cost conscious and understanding the implications of an education and then the other thing that is also a theme across the board that again has rung true in this survey is that campus setting and location is very important to them and we also try to collect qualitative responses when we are looking at this survey data and a couple of the things that students have noted as it relates to campus setting is, you know they went out and make sure that.

The campus is safe and that safety is prioritized. Again. We have seen this in the past and it's something that parents actually were the first ones to point out back in 2020 for obvious reasons or 2021 I should say, and then the other thing that was very important to students in terms of campus setting was if the campus is accepting of LGBTQ and they want to be in a place where diversity, inclusivity, and it's a place where all students are accepted.

So again, it's very consistent with the things that we see and hear about Gen Z, but it's always good to validate that and continue to make sure that we have a clear understanding of where their head is.

And I think really interesting to see that twist on safety as less about.

A lot about comfort and feeling like they're in an accepting, inclusive environment so you know, kind of an interesting twist on how you might traditionally think about campus location, setting, and safety.

Absolutely.

Then just to give you a little bit more context on items that fell out of the top, three were student life, admissions information, geographic location, class size, and athletic programs. So not to say that these aren't important, but these were not prioritized within the top three itself.

Moving onto certain difficulties that students called out. This is something that again, is consistent with what we've seen in the past, but something that's really important. Important to point out is that students generally noted that finding information about student life was not easy, and the students in for Gen Z are definitely looking for that authentic sense of what a campus is really like, and you know, they noted that again, it was something that.

Wasn't necessarily easy for them to find. The other thing too is just making sure that they have good information about the academic programs and majors and cost and financial aid. Again, you saw this before with what they ranked as the most important, but I think the takeaway here is that they're also finding trouble or they're having trouble finding some of this information, so I know that cost is a huge concern, and some of the feedback that we saw related to this is, you know, they don't want to just understand the sticker.

Price they want to understand what that cost is to them and make sure that they can find that information and have it on hand so that they feel they can make the best decision.

Alright, so moving to what was most helpful. This was also a question that was asked to be ranked on a scale of one to five, one being not helpful, 5 being very helpful and the thing to note that is consistent again with the themes that we saw before. Is that the thing that was most helpful was being able to find and apply to scholarships again those side by side with the theme of financial aid and cost. But it also speaks.

To the second point here, which is receiving personalized college recommendations is incredibly important to them, so they are taking a look at it from the perspective of what's going to be best for me. And that's something that is very near and dear to our heart at score when it comes to finding the best college fit for these students in terms of the other items here. Looking beyond sticker price. As I mentioned before, is something that is definitely related to the number one spot and then S80.

AC T essay prep they still found it to be important, not the most important, and then the fifth thing that came in here was connecting with students at the College of Interest for them.

And I think for me something surprising was seeing that interest in S80 and a CT, especially with the massive shifts that have happened with institutions moving test optional. So I'll be curious to see if in coming years or when we do continue to do surveys if that number continues to go down, or if students and families are still thinking critically about test and test prep.

Sure.

Yeah yeah, and I also be curious to see if you know knowing that there are more options or there are more schools going. Test optional thinking about it from the perspective of is it something that I can use as an advantage? So I still want to prepare for it so it'll be something that we will definitely be keeping track of and will likely send a survey out in the near future.

Yeah.

So with that being said that those were the high level high level insights that we wanted to share with you. But what I would love to do now is turn it over to list to talk about the student student insights to help shape your funnel. And she's going to dive into some more data that we have to share with you related to what we're seeing from student trends and behaviors. So Liz, I'll kick it over to you to give the background on how we put this together.

Great thanks Ashley. So when we were talking about presenting to Slade about what would might be interesting to college folks at this point in the year, my instant answer was more data. I don't know bout for you all, as you're experiencing this process. You're in October there mid recruitment cycle or grinding down with some of your recruitment pieces. This is the time of year when I was always looking at are in current applicant pools. We were seeing how things were shaping up and we were wondering who were you missing? What areas did we need to build? So we thought we'd try to pull together?

Some insights from our score community for you all today that will hopefully help you as you're shaping your funnel and building out how things are looking for your class moving forward. But before we jump into that, you know Sarah provided a brief overview of score, but I wanted to just dig in a little bit deeper to Orient us, because, again, for me, if you would ask 14 months ago what was score, I would say a thing where you scheduled visits and I wasn't sure how to pronounce it, and I wasn't sure if it was capitalized or not, but now I know a lot more about the company in the tool so wanted to provide a little bit of orientation.

Are you also a cloud based admissions network designed to expand college access and improve college student outcomes? But what does that actually mean? So school scores started by providing solutions to high schools. That was our original intent for it to help students to look for and apply to institutions in conjunction with their high school. So 98% of our users are directly linked to their high school, and score was built really with great feedback from students, parents, guardians, and most importantly, high school guidance counselors.

As we sought to create a really strong tool that was user friendly in this space, we're currently in one in 15 high schools and we're growing really rapidly. So right now we have almost 400,000 students on the platform. Yesterday we registered an additional 1700 students. I of course always love seeing that number go up. We have almost 44,000 counselors using the platform in over 136,000 parents and guardians on the platform as well. That's a population that we're seeing rapidly growing and a really interesting space.

We're looking to do some more data deep dives to see how parents and guardians are behaving on the platform and tool. As many of you can probably attest to, parents and guardians are ever more present and engaged in this college search and selection process. So interesting to see that number continued to spike with score one other interesting element for score is that we were free for all title one high schools, so a lot of growth on the district side because they're recognizing the affordability of scores, so that's all scored started as a solution for high schools and then last year we.

Started providing opportunities for institutions to connect so we have both free and paid solutions available for our colleges. Today is going to focus a little bit on student insights that are available for our customers are paying customers, but I just wanted to highlight quickly what our other offerings are so our admissions essentials so those are things that you're not paying for. Electronic document delivery. Many of you are probably receiving applications right now through score planning, high school visits. Seeing our high school map user, you can see every high school in the country.

Not just score schools and play in your travel or your virtual recruitment. We also provide profile verification so we pull in iPads data for all of our college profiles. Whether you're paying or nonpaying customer and then we offer these the opportunity to go ahead and let us know if any of that's incorrect. Because we know iPads can sometimes be quickly out of date.

So and then we also allow for counselor messaging and calendar integration. So those are all things that we provide free of cost for institutions across the country. For our paid enrollment marketing solutions, we provide an actionable data dashboard for insights. We also do outreach messaging to students and parents for students and parents who are following your institution. We do event promotion, content management system for an enhanced profile experience and a more customized experience for students and then Discovery Solutions to expand.

Reach so just hopefully that's helpful in providing a little bit of orientation for students. Score something I really love about scores that it's very student center. We try to place the student and their experience at the center of everything that we're doing. So in line with that we do not sell any student PII. That was something that students and counselors and parents and guardians repeatedly said to us when we started building this tool. Let us go to the institutions. Don't give up the institutions, our personal information so we do not sell any of that Pi, however.

Because we don't do that, we see students being really comfortable sharing a lot of information with us. So again, we're going to be digging into some of those insights in a few moments, but our real focus is to help students discover best fit institutions and then engage meaningful engagement with colleges. So trying to get rid of some of the fat and allow for meaningful engagements between students and institutions that they're genuinely interested in and step a little bit away from the noise of their inbox. So our arm of the company has.

But

Really grown, we're excited to be uncovering interesting data stories, and we hope that by sharing these with you, you'll be able to assist you as you look at your final and refine your mark on strategy. So we'll start with our student profile. Here's Ashley. She kindly let her face to us just to give you a sense of what the student experience is like and if any of you were ever interested in seeing the student experience, you can hop on our website. We've got some cool videos that show you a little bit more in depth, but a lot of these insights are drawn from the profile that Ashley here has filled out.

So we are collecting around information on about 10 different segments and we collect over 100 data points for the students who are on score. Again, students are providing us a lot of information because they know it's been protected and it's been really intriguing to dig into the information students share to get a sense of what's important to them in the college search and selection process and how the process differs for different segments of students. A question I was constantly asking myself when I was in an admission office was who are the students were currently reaching, and.

Where the students were not reaching, and how do I reach those students? What are they looking for? How are they talking about college? What are they thinking about? Major, so excited to provide some of those insights for you all today?

Skip on to the next.

So search trends here. Just wanted to highlight that this is a key time for you all to be getting information that students are looking for in front of them. No surprise that September and October things really ramp up in July. Everyone's really excited about summer break once we hit September, we see registration numbers skyrocket and student engagement on the platform are really jump. In October. We're seeing over 40,000 unique logins daily on scores. Students are really in this base. They're active, they're looking for colleges.

Applying there communicating with their counselors and their parents and guardians, etc. So people are able to meet students where they are in this space, we're going to dig into insights from these students for engaging on score, so you have a better understanding of what they're looking for to help frame and support your communication strategy. Start well. Yeah, go ahead.

Yes, and just. I was gonna say one quick thing to note here. It may look like there's a total decline at the end of October. That's not the case. That's just where the graph ended for now. But we do see this trend for increased activity throughout the fall season. So I just wanted to make sure that that was clear so.

Great God, so we'll start with national level data for us and score is primarily domestically based. There's interest in us expanding internationally, but for right now our data is going to be focused on our domestic population. So here we have top interests of students, so this focuses on interests outside of academic focus and majors.

That students across the score platform are interested in really intriguing to see music, art and creative writing as the top three. So students thinking about this process within the arts, an interesting point to take away and then study abroad internships. Also surfacing in those top five areas of interest for students when they're on the platform.

Yes, and the thing that I'd love to point out here is that you know students will reference, you know what they are focused on academically. But having this additional insight could be really, really impactful in the sense that you can, like highlight music clubs or art clubs or whatever it may be to continue to pique their interest about what the institution has to offer.

Yep, and that also gets at that student life piece that we were talking about earlier that there is interest in understanding student life, not just these subjects from an academic standpoint, but also from an extracurricular standpoint.

Absolutely.

So the next section is on top preferences of students and this is always a tricky one to explain. But we showed that profile of Ashley earlier and there were ten segments that Ashley could have commented on and said I want to know more about a location or I'm interested in degrees etc. These are the top areas that are surfacing the most commonly selected areas for students, so degree type is 2 year or four year. So we see that as the top interest for students they're typically filtering.

Institutions based off of that to start, and then they move into academic areas of focus. So looking for a specific majors and minors or pre professional programs, college setting rings true to that earlier insight that Ashley was sharing. They're looking for specific types of location, rural, suburban, urban, etc majors again in line with that academic focus piece location. Kind of dovetailing nicely with college setting and then I thought it was really interesting to see athletics division jump into this top grouping and so.

Students are interested in knowing what type of division, whether they are looking to be a participant in varsity athletics, or they're just looking for a specific athletic culture that did jump into top preferences for us overall.

Absolutely, and something else that I think is really compelling about this is that when you look at the top conferences and the areas of interest, it's allowing you to take a step back and look at where you can be more efficient. We hear often that you know bandwidth is obviously an issue for a lot of institutions, and you know, I think everybody can relate to that to some degree, so having a good sense of what are the top things students care about can help you kind of like.

Focus in and zero in on the things that students are most interested about in your marketing, communications, and admission strategies.

Yeah, and I'll just layer into that Ashley. I think something that was interesting to me being in this space and traveling across the country and world and talking to students. I had things that I really loved about the school I worked at and was really proud of, but it was interesting. This type of information is really interesting because you gain insights into what, how they're approaching the process. I worked at a liberal arts institution.

Where you didn't apply to majors, so I cared less about talking about specific majors, but I was doing students a disservice if I wasn't focusing in on academic majors or minors, because that is clearly how a lot of students are finding institutions that are a good fit. So I think this type of information keeps us honest and how we're talking about our institutions and making sure that we're meeting these students where they are. We're using the language that they're using and the search criteria that they're using to find schools that they feel like might be a good fit.

Absolutely.

So top academic areas of interest. We use ZIP codes here, so really broad overreaching areas of academic interest that cover a variety of pieces.

I would say from my college.

College fair days. Not terribly surprising to see business psych in engineering in the top three. I would have guessed medicine would have been a little bit higher. Many of you are probably in the midst of that right now, but interesting to see that really strong top five areas of interest and we'll dig into that in a few minutes because you'll see those areas of interest repeated time and time again. Cool to see that computer science is jumped up into #6 and then interesting to see LA pop up into #8 so students are really thinking about.

Meters in academic areas of interest that dovetail into pre professional opportunities as well or future professional opportunities and criminal justice is certainly an area that we've seen skyrocket in the past couple of years, so not terribly to surprising to see that in the top 10.

Wonderful, I'm so taking a pause from that national data. We just wanted to provide a little bit of insight with the highest volume of growth that we've seen. So some of this has to do with large school districts that we've been on boarding in the past 30 days. Engagement with student populations, but you can see highest volume of student growth for score has been in Florida, California, New Jersey, Illinois, Minnesota, Oregon, Massachusetts and North Carolina. So seeing students and counselors being more.

Active in those environments, and again, we've just had a couple of big districts jump on but thought it would be helpful to get a sense of national growth and data across the board before we jump into some regional segmentation and insights.

Yeah, and the other thing I'd love to point out about this is in the next 30 days. This could be completely different, but we wanted to, as Liz said, kind of highlights some areas that have recently grown been growing with volume over the past 30 days.

And if folks are ever interested in understanding our high school presence on our website, there's a connected high schools list where you can see every high school that we were on. We're also always happy to pull lists to provide more insights into what high schools and districts were in if that's of interest to folks.

Great, so this part is really fun for me. We dig, we thought it would be interesting to dig into some regional insights based off of three different regions that we've articulated now. These are certainly not as nuanced as geocodes that many of you are using as you're thinking about your recruitment strategies, but we have segmented into the Northeast. The South Central, which doesn't compass Illinois, so it's a little bit Midwestern, and then the Western plains, so wanted to dig in and see if there are any differences.

Her nuances as a previous markom person, I find it really interesting to understand these differences and then think about how we're communicating with different communities and and segment segments of students based off of those interests. I know for many of you probably when you're traveling to different parts of the country, you talk about different things with your institution. You try to connect with students on different levels, so it's interesting to see data play out and support that just as a highlight for our partner institutions, we can do segmentation.

By specific states. For your regional strategy, you're also able to message students by state around areas of interest. So a couple of pieces that I thought were intriguing. It was intriguing to see if there's a ton of great similarity in the top three, however interesting to note that scholarships only appears in the top six for the South Central region, and then I also thought it was intriguing that video games and gaming broke into the top ten for all three segments. Hiking appears for the North East and Western plains and then internships.

Appears in the top six for South Central and northeast, so as students are understanding student life as they're trying to get a sense of what they like to continue in heist from high school into college as they're looking for increased opportunity in college. The types of environments they like to be apart of these are top interests for students across the board, but broken down into those regional segments.

Great, so next would be top areas of academic interest, so here's where I would say those top five are really bearing out in this space as well, so not a huge surprise to see. Business, psychology, engineering, and medicine be in the top three for all of our in a variety of different ways for all of our different segments. I did find it interesting to see that computer science broke into the top ten for the Northeast and then nursing broke into the top ten for South Central LA for the Western.

Plains and engineering continues to be a growing area of interest, so a top focus for the North East and West Plains as well. So you know interesting to see how those different territories are differentiated.

And then next we wanted to provide some examples. Those are some examples of regional segmentation looking at audience segmentation as well. So for this exercise we looked at first generation to college students again noting score has a real focus on supporting first generation to college students. Students in title one environments. Now that those are always exclusive or connected to one another. But some overlap, certainly so intriguing to see that music and art remain a top interest for our first generation.

The college students, but unlike our overall student population, scholarships easily jumps into #3. So for any of our square partners, tagging content that is related to scholarships is really helpful. Here's where words have meaning in power, so you know making sure that students know that scholarships are available, whether it's a need based institution or non need based institution that they have the opportunity for scholarships helpful for that first generation to college segmentation. Academically again, we're seeing biology engineering.

Medicine land in the top five, so a lot of synergies with the rest of our student population, and you can really see how those academic areas of focus lineup with top majors as well, so as students are thinking about broader academic areas of focus, their top majors are pretty closely aligned to those areas. Average number of followers was a really intriguing data point to pull out so significantly lower than when we say follows average number of colleges that they're following.

Underscore so students overall on average are following around 7 institutions. Again, this is a really intentful environment, but our first generation to college students are following almost two fewer institutions overall, so you know when we think about supporting that student population engaging them in area that we'd like to build some follower activity in. Just as a quick note that actually has on this slide, partner institutions are able to message anyone who was following them.

And they can also do messaging segmentation so you are able to message specifically to first generation to college students to students from Alaska to students who are interested in quidditch, etc. But interesting here to see that that little call out in terms of numbers of followers.

Absolutely, and one other thing that I just wanted to expand on a little bit is you see here some of the average number of followers for our students and this is something that is a differentiator for us. So because it does open the door to communication with the students, you have the ability to really use score as an engagement platform. And the thing that's so great about this is because of the number of followers. There isn't as much noise in there.

In their inbox, which is like their messages center and score and we we love to point that out just because the thing to keep in mind is that you are starting conversations with high, intense student here, so it's something that we really love to stress and emphasize because our open rates too on our messages are extremely high, so it's just a good thing to keep in mind and you know, it really is an opportunity to start engaging those stealth students that may not be in your CRM.

At that point and ways to start the conversation and build those authentic relationships with them.

That's great, thank you, Ashley.

The other segmentation we thought would be interesting to pull out just for the purposes of this webinar, today was segmentation of versus in private versus public high schools. We do have charter schools blended into our public high schools, so just want to note that. So again, we're sitting on a lot of data. It's fun to slice and dice it and we were curious about what student behavior looked like for our students who are at private institutions versus public institutions. One really instant call out for me that was intriguing was that study.

Abroad is number 2 for students at private schools, but does not land in the top ten for public school students. So intriguing difference there scholarships is number 9 for private schools, #5 for public schools. Also a couple of other differentiators. We saw that hiking and outdoors land in the top 10 for students who attend private institutions and then cooking and gaming slash video games and artistic pursuits.

Like art, drawing and photography, all the end of the top ten for public schools, so you know do it. That information what you will, but just interesting to have a sense of how students are looking at institutions, what they're exploring in what things are interesting and impactful for them in their high school environment and how that might translate to their collegiate environment in terms of academic focus. We continue in that same story line of business, engineering, Psych, bio, and medicine. So a real thrust to how students are thinking about.

Their academic experience. So top five mirror each other for both public, public and private institutions. Criminal justice does Lynn in the top ten for public school students, but I loved seeing that computer science and law were ranked the same level for both public and private school students. So a lot of synergies in terms of how they're thinking about their academic experience. The aim with all of this is that hopefully having some insight into this type of information might help you spend less time.

Guessing about what to include in your markom strategy or how to reach out to students, we know. Again, as mentioned earlier, this is a time of limited bandwidth, so wanting to make sure that you have some insights to provide opportunity for you to do a little bit of refining, think about your student population and again for partner institutions, if any of you were on the call, we're always happy to do some data deep dives of segmentations for you to help you figure out who the students who are following you are and how they're looking at score what things they're following you.

On and then also, I think perhaps more importantly, look at students who aren't following you, and maybe where there might be misalignment in messaging and interest based off of students.

Absolutely, and then one other thing that we wanted to just call out is that we do have some enhancements coming to our dashboard insights, so more information related to this coming soon. So if you are curious, please feel free to reach out and schedule a consultation with one of the members of our success team. We would absolutely love to chat with you more about it.

Yeah.

Yep, and if I can just put a little bit more info on that, we are going to be giving students. A college is more data so we really see that there's incredible value. We certainly love our messaging capabilities and in our enhanced content that we have in the past twelve months, the things that the score engineering team has done has been really incredible. As we continue to build out this team in this product and tool. But we're really thrilled to be able to put more data insights in the hands of our partner.

Institution so yes, Ashley mentioned. I always feel free to reach out to us. It's not a hard sell. We're happy to see if we feel like a good fit for you as well. I think that fit concept continues, whether we're talking with students or we're talking with colleges to see if Square might feel like a good fit so we can provide you with some more actionable insights to tackle funnel outreach and building.

Yeah, absolutely.

And that concludes our presentation for today. So we want to open it up to any questions you may have.

No.

What?

Quiet bunch.

Yeah it is a quiet bunch, but I think the moral of the story is you gave us a ton of information which was really, really valuable, so we appreciate that.

Anything else you'd like to lead with on this wonderful Tuesday?

Oh

I don't think so. We're just happy that you know we could have some of some people join us and okula looks like we're coming.

we had some delays.

Crashing the happening.

Data support that tours it more anecdotal.

In terms of the delay being delayed in their search this year, I would say it's a combination of a couple things. One, yes, anecdotal, but two, we're seeing different behavioral trends in our activity, so it our data does confirm it to a certain degree. But what we always want to try to look for is to dive deeper into why that may be.

Can you speak to some of the data you share it? How true.

Yeah.

That transfer we've seen in the past. So in terms of differences that we've seen, I would say the biggest thing in less. You can correct me if you feel differently about this, but it's more in terms of how and what students are searching for within the network. You know that I think there's been a big shift in focus to other things, such as like campus setting and location. I think obviously COVID has had a big impact on some of those things, so the way that students.

Our searching, I think is what has drastically changed the most from where I sit in the data that I'm looking through.

Yeah, and I think that's a really great question. We can certainly do a little bit of background digging to see if there are any.

Year over year insights in terms of other shifting. So we did. We just pulled for this year. But Steve, we can take down your info and see if we can get some information.

To you.

Yeah, absolutely.

And then the last question and Liz, I'm gonna see I'm going to throw this to you to see if you can help with this one. But do we have a guess between of private to public students currently on the platform?

For kids.

Yeah.

Yeah, sure yeah. So I, I think we're around 5050. I just paint our data team to double check with that. We did start with a pretty hefty market share in the Independent School realm as we were getting our feet under us. But recently in the past two years we've onboarded some major districts. So we're I believe yeah OK, we just got confirmation. We were almost exactly 5050 public private and we're really excited. We just I think I mentioned this earlier but we've just started.

Yeah.

Working with more districts and providing more solutions for districts. Things that are really important to them would be continuing education for their counselors, district wide communication and district wide reporting. So in the past six months we've implemented all three of those things for our districts. So with that, we're starting to see a pretty quick uptick in onboarding large public school districts. And then, Steve, yeah, that's a great question. We're happy to have you to look into that for you.

And then Jeanette had data on which segment of the country is most active on the platform. Another great question. I can ping our data team. I would say just as a brief note, we have most market share in the Southeast. But in terms of activity, not.

Miller

From what part of the country is most active? So we can will pay our team and try to get a little time and see if we can get that for you.

uhm, OK and then Tim asked.

Not academic interest. How do you collect those areas? Drop down or open text boxes? I find that part really interesting and recruiting so if you when we kind of went over the initial part of it and I can kind of move back to this slide over here, we collect all of that information on the student profile so we do have different. It's more of a dropdown option that we use so that we can look at them from the standpoint of being able to categorize those efforts to better like match them with the information.

That they're looking for.

Yes, something I've been learning a lot about from our engineering team is having the same taxonomy, so I was like why can't we have an economics major and they're like, well, we want all of our institutions to be on the same taxonomy for both our academic areas and extracurriculars so we do in some ways, box students in and ask them to link on specific areas, but it allows for us to capture cleaner information and push them towards better fit institutions there. But yeah, it's a really robust space and.

You'd like you can go secret shop, sign up for a student account, check it out yourself. The student platform is really robust. It's dynamic, it's really clean, so it's a nice space for students to go and explore. We've actually had. I've been talking to a number of admissions reps whose kids are going through the college process. Their schools are not on score, but their students are looking for colleges on scored just because they visually find it a little bit easier to navigate. So that's available.

Oh no problem. Happy to clarify.

And Jeanette, I'm still looking for information on.

Activity with score so not sure if we're going to be able to get that for you, but we at the very least can try to follow up with you.

Mr Overton last April.

Amazing yeah.

Thanks, Danielle.

That's all.

It's I would say like a really, you know, I've totally switched careers, which is a little bit intimidating, but it's been so lovely to continue to connect with college admission professionals. It's a real joy and it's a lot of what I loved it, like college fairs. I loved talking to the students, but I really loved talking to other colleges and getting a sense of what they were doing and what they were experiencing. So Danielle, it's a pleasure to connect with you and it's been really fun to connect with other institutions. And I should mention the two other folks who serve on the customer success.

Team both also popped over from the college side as well, so we all understand and feel your pain points, especially at this time of year, and we're sending you lots of energy and Starbucks gift cards.

The other thing, too, I mean, Liz, I don't think gives herself enough credit, but it's just so impactful and helpful to have somebody who was on that side of the desk helping inform you. Know what we do, and one of the things that we always want to make sure that we are doing consistently is talking to customers talking to our prospects to truly understand the challenges and pain points to see how we can can solve for them so.

You know if there's any if you ever have any thoughts or questions concerns please. The more feedback, the better. We love to make sure that we're staying really connected to to the space and just really understanding those those pain points and opportunities.

Yep, and now we just talked with our data team. They their initial thought is the northeast is the most active on the platform thus far. I think we have higher numbers in the South Central region, but more activity in the Northeast.

Great.

Alright, any other questions? Those were great questions. I really appreciate everybody who wrote in just now. Thank you.

Yeah.

Alright, well with that we can officially say thank you both so much for all of this wonderful information. I hope everybody takes a little something with them today again, this webinar is recorded so you'll be able to find it on our website. And yeah, I think that's all I have. Thank you both.

Yeah thanks man.

Thank you all for coming. Thanks for having us.

See.

Thank God.

CVS next I'm very good. Have a good one. Bye bye.

Every day, bye.