Dive Deeper with Net Natives: Find the Best Fit: Optimizing Your Marketing Efforts Through A/B Testing and Two-Part Forms

Perfect. Hello everyone. Welcome to the dive deeper with net natives. Find the best fit optimizing your marketing efforts through AB testing and two-part forms. My name is Christopher, I'm a senior client support engineer technicians and I'm joined today by Jason and Julian from net natives. Before I turn it over to them though, I do want to go over a couple of housekeeping items.

Um, do note that this webinar is being recorded and will be made and will be made available for viewing after this session this is over. If you do need closed captioning, it can be enabled by clicking that CC button at the top right hand corner of your share window. Full screen viewing can also be enabled by clicking on that expand button next to that as well. If at any point in time if you notice that our audios are unsynced, or if you realize that the videos aren't kind of matching up, just feel free to refresh your share window.

And it should sync itself back up. If you have any questions, feel free to put them into the chat at any point in time. And if you don't want to see the chat, just feel free to click that chat button on the top right as well and that can turn off that chat window for you. OK, I'm going to go ahead and turn it over to JSON and Julian now.

Perfect. Hi, everybody and welcome to today's session in which we will be looking essentially at the ways that we can optimize your marketing efforts through AB testing and two-part forms and all this using our in-house platform, AKIRO. For a bit of context, 2 part forms are a great way to to qualify leads based on form behavior and they essentially provide very useful information that can be used to personalize the way that you interact with your prospects.

AB testing on the other hand, is also a really handy conversion tool that can be used to continuously optimize your forms, and these will be the topics that we'll be covering today.

Yeah. Hi, everyone. So my name is Julian, and I'm the CEO of the conversion rate optimization manager at Kieran. Net negative. And so my day-to-day is to provide those conversion consultative services in order to assist with your student recruitment. And the main areas of that are technology systems, so integrating between Akira and Slate, marketing automation aspects that we'll discuss today the way you can nurture your leads.

By both platforms, but also the user experience and CRO aspects that can really maximize your lead conversions and ultimate enrollments as well.

Yeah. Thank you, Jason. So on top of that great explanation of Jason's as to how our multi platforms work, it'd also be good to show you some case studies and some examples of the exact work that we've done with clients just so you can see the, the, the problem, the the way that we sort of the way that we solved it and also some results as well and starting with the first one.

Which is essentially a case study of maximizing graduate form conversion and so the initial goal of any lead generation campaign is to improve the first party data that you have your disposal so you can continue to nurture those prospects and increase your applicant numbers by having that really relevant and useful first party data.

And so.

In this case, one of our clients was looking to maximise the amount of visitors who were going on to complete their online programmes RFI form.

And so they were experiencing a high abandonment rate and we're concerned that the money spent on advertising to direct prospective students to their website was not being used effectively. If you think about it, better conversion strategies can boost your institutions numbers dramatically for little or no extra cost. And so we suggested using our our portals or Akira's forms to analyze form performance and also advise that they start analyzing that form performance based on lead source. And the reason for that is because.

Akira's analytical tools are incredibly useful to identify exactly what fields are causing a form to be abandoned, but also to review form performance based on the original source of that lead. Well, that means is that the ads, the imagery, the copy, the tone of voice, and even the platform can all affect how the question the RFI is interpreted by a visitor.

And so having that information at your disposal can really provide insight into the way you're advertising is linked not just to your landing pages, but also to your fault. And then finally, it was also that they were looking to expand past e-mail as a means of contacting leads. And the reason for this is, you know, we hear it all the time, that educational institutions should always be aiming at contacting prospective students through their preferred means of communication and so extending the way that you nurture prospects further than.

This e-mail it's an effective merger strategy.

And so it goes on to how did we do that and so.

The client implemented one of our portals RFI forms as part of their online programs campaign and so the form was embedded on Akira Landing page. But it's worth noting that our our forms are very simple to embed elsewhere too. But the form was completed by more than 2600 visitors for that page. And so having this amount of visitors was really helpful because it provides a conversion pool big enough to make an informed decision on whether the form performance was effective or not.

And then lastly, the lead generation form asked for standard personal information and also asked visitors if they wanted to be contacted via SMS. And it's worth noting that this is another feature that's available in Akira in which you can automate the communications that you send the prospects upon form completion. And so Akira's automation capabilities are quite extensive and so being able to immediately be able to send personalized emails and SMS that are sent as soon as the form is.

Completed. It's really useful. And being able to do this based on specific form responses, for example, like a prospect saying yes to receiving a text message is really vital because you want to communicate with these leads. When a lead completes a form is one of the most interested they're going to be in your institution or that program or the reason they're completing that form. So being able to reach them via different channels as soon as they complete that form is really handy.

Which leads on to the next one.

Which was examples of how we did. So one of the examples that we mentioned as well is the ability to AB test. So one of the other things that they did was to run an AB test on their RFI form for marketing consent. And so one version contained the original marketing opt. In was the 2nd version had a differently word and consent field and that meant that we were able to review the completion rate of both types of form.

And be able to make an informed decision on which consent form was the effective.

What else did we find as well? And so a curious form analytics showed more than just form abandonment and bottlenecks. So we were able to filter form performance based on the aforementioned lead sources. So we were able to identify really key data points. As an example, just over 60% of Google leads wanted to be contacted by SMS are supposed to just 19% of visitors who came from Facebook.

Additionally, when reviewing individual form completions, the analytics showed that only 30.92% of Facebook leads wanting to provide a phone number. And so if you think about it, if that phone number form field had been made required in that form, that's potentially 1/3 of prospects that wouldn't have completed that RFI form submission. And so being able to have these analytics really shows you what's working, but also what could potentially impact your form.

But as a rule of thumb as well, for example, Google leads are generally more qualified than those coming from other platforms. This is because they're actively searching for your institution or the course that you're promoting on a search engine, I suppose to other potential leads who might be seeing the brand for the first time. And so the discrepancy in this instance in Google leads seeking to receive an SMS is perhaps linked to that. They might have potentially been further down the final one, more more converted, but overall being able to know this information.

Allows for the optimization of advertising and also your RFI forms in the future to make sure that you're catering. You're asking the right questions for the right leads depending on the source they're coming from.

And so the results.

Overall, former abandonment was low at 15%, which shows why the speed and layout personalization that are part of Akira's forms are important features. Because it means, as an example, that we are able to identify that the performance of the mobile number field were made optional indicates that high number of prospects don't want to provide it. And so if SMS or a phone call is not part of your follow-up nurturing process, then that's an example of a form field that you don't have to make.

Quite. You can add it to the second part of the form, but you would not have known if it wasn't for the the key analytics that I'm showing you this information. And so having this data, not only it doesn't only help with the performance of this particular form, but it also informs you future decision making to make sure that subsequent forms are also optimized in the same way.

And so with that, I also want to show you another example of allowing for optimization.

And so in this example.

Umm, I'll form analytics can be used along with our CRO recommendations, so having full visibility of of form performance can allow for a collaborative approach to decision making when it comes to fire forms.

And so this allows for optimizing regularly before, during and after advertising campaigns have taken place. So in this example.

This particular institution wanted to use our client portal subscription model in which incorporates being able to use our technology features, but also our human expertise in the form of CRA recommendations.

We have full visibility of building forms and we have been doing it for many years and so we wanted to reach out to the client and be able to assist in the way that the goal was to improve conversion of the program for.

And so.

Think about it, better conversion strategies can boost institutions numbers, but being able to also have that sort of niche feature that we're also able to provide those recommendations along with the form build can really help with with the way that you're optimizing these forms. And so the form was embedded in a dedicated landing page, which was meant to direct traffic to our portal and capture leads with the technology.

Not only that, but the success of the the success of the form build by the net native team was then compared to the success of the original RFI form.

And the reason for this is that CRO is essentially a numbers game, and so being able to compare performance is a crucial part of reviewing the overall success of landing pages and forms, original ones versus newly created, as well as any new forms that you create in based on hypothesis that you think certain fields might work might not work, making them required the way you word and the questions where you place them on the form.

And so how did we do it for this particular client? So the subscription included multiple form builds as well as monthly recommendations to monitor conversion rates and how leads were interacting with the landing page on form. So KIRO is incredibly user friendly, so you can build the perfect RFI form, but we can also do this for you in times when internal resources might be limited.

As well as that we can all we also ran multiple onboarding and training sessions with them on how to build a landing page and a form in our portal and how to build a landing page with a high conversion rate.

So we have a comprehensive akiro Academy with tips and insights which goes a lot further than just RFI forms. They can provide best practices that can really assist assist with landing pages as well.

And in the third aspect of for this particular client and how we helped was.

They also included running forms through eye tracking, which analyzes and attention heat map. It provides which is a visual representation to help highlight the areas that garnered the most attention. It also shows an exact percentage of attention on each section of the form, which allows us to compare the amount of attention heading to a CTA button to the header, to the copy to particular form fields, and then lastly a focus map which shows parts of your design and make sure that they're noticed and they're not missed.

And the first three to five seconds of somebody landing on that page. And so we utilize a combination of this eye tracking along with our framework in landing page and form building to ensure that keywords, ctas and relevant information is always noticeable in your forms and manual pages.

And So what did we find based on this? And what we found was 83.9% of all leads to viewing the page were the unit and our mobile device. So by using Akira's landing pages, Akira is able to identify what device is being used to visit that page. And you know, this is vital for you to be able to make sure that all your landing pages and your thoughts are optimized for all various devices. If you think about it, it's bound to be a lot of prospective students or leads that will be on the move when they're trying to complete your form.

For the visiting your landing page and so making sure that optimization is across all devices is vital to maximize conversion.

And so when we went to view the landing page on the mobile, in this case we couldn't see the form because it sat really far down below the fold and so leads has to Scroll down a lot considerably to be able to see that form and had to scroll even further to be able to submit that information.

And so for somebody that's in a rush or that's on the move, that can really be make or break between not completing the form and being able to submit that personal data.

And So what we did is we moved the form higher up on the page on the mobile device, which means that we didn't affect the look that the landing page in the form had on the desktop, but we were unable to personalize the way that it looked on mobile. And we also changed the header as well. So originally it was simply register your interest whether it's the main theme of the advertising and the copy was juicy story. And so this was to ensure that the brand voice was consistent across the landing page on 4.

But we went further than that, so we also recommended as an example and thanks to Akira's form analytics, we recommended providing an unsure option for subject of interest to avoid deterrent leads from submitting the form if they didn't know what program they wanted to study. And so this this actually ended up being the most popular answer for this form field and also shows that by not knowing or identifying those key analytics.

Potentially you'd be losing a lot of prospects that would be submitting the form.

On top of that as well, the client had included non required fields in the first part of the form and so we recommended moving this to the second part to make the form shorter. We advise them to add additional further qualifying questions such as how did you hear about this on the second part to help them personalize the follow up messages accordingly and because having them on the Part 2 doesn't impact form conversion. It's just a free way to for you to be able to get more qualifying information about this.

And so the results in this instance were substantial. You know we improved landing page conversion, but we've been 281% which was incredible and we reduced form abandonment by 25%. And as mentioned this was a collaborative process between Akira's form analytics, between best practices, between the eye tracking and working together to be able to optimize that form together. And so the client has continued to use our managed CRO services and has now set up a two way integration.

And the two way integration between Akira and Sleigh really does facilitate the overall view on conversion. And this is what Jason was touching up on at the beginning, that we can track initial from initial inquiry all the way through to enrollment and it means that every CRO aspect of the entire journey can be tracked.

Which is great.

And then just to show you one last example in terms of AB testing, Jason's going to talk a little bit about AB testing and then I'll show you some more about the way we work with clients in this aspect.

So.

I know everybody's like OK forms, great. I know we had a a question to talk a little bit more about AB testing and I said that this is coming next. And so this is stage where we're at. We first wanted to be able to set the stage so that you understand.

Our forms, all the different ways and possibilities which they can be used whether it's it's Julian alluded to, our forms can be embedded in a in a landing page that's hosted or or built within our platform. They can be embedded directly into your website, they can be built into organic pages, non index, private ad campaign pages, the entire works. But we wanted you to understand how our forms work and in some of the the added benefits which you get.

So now on to AB testing.

I'm sure some of you are thinking, all right, well, what does that really mean and what does that that look like for us? So I go back to that, that original slide with the with the little cartoon, we're all on the same page, right? One person says yes, another person says Web page. The same is true in that.

I know. And I've sat in enough meetings where one team thinks that, hey, we have to have this question.

And there's another team that's saying no, you really don't. And you kind of **** heads and you and you reach a stalemate scenario. And when that happens or if it happens, not if, but when it happens, this is where the benefit of being able to AB test both opinions to see which one is going to work for this particular campaign or this particular form or landing page. So some of the benefits that that you see and that you will get is that you're able to debunk certain things.

Long versus short, do we need to include country as a required field on on the first part of our form? Should we be asking things like ethnicity and gender preference or whatever the case may be? This allows you now to do it.

The key thing, and I know who is going to shed some more light and share some examples. This can happen between 2 forms.

This can happen between just the header statement, you know and and some people can wordsmith. So as Julian alluded to in the other example, is it just the header of what somebody first sees on the form versus the other one?

Is it the consent button? Do we include consent button? Is it the messaging for the consent button? Is it a landing page and what images and pictures are we seeing? How does that landing page and the embedded form, how do those compete against this other side? The beauty of what we what we're able to do is that you can test any and all of this.

You can test 1 variable.

One question on two different forms. Run it through an AB test again that is set up and established in our platform. We then provide you or give to you or embed the embed code.

In which it holds. That code holds both forms, and it's running through a test. You can set it to where there's a 5050 split between everybody that comes to that landing page or that form. You could skew it to 6040, but know that the algorithm also is going to be computed to see who wins is based upon those weighted factors. So it could be 1 variable, or you could have one form that's very different from another form and you want to see how they go head to head.

So hopefully I I believe it's Kate that that helps to answer the question of how can you do this. It can be any aspect of any form and or landing page as long as it is via our platform. So setting the stage up Julian Oman pass it back to you and let you share a few examples.

Perfect. Thanks, Jason. So yeah, the example that I wanted to show you was in terms of AB testing, something as simple as the marketing option, which I touched on earlier. And so the user experience is very important. Something as simple as an unclear error message or a very consent field can really impact form conversion. And so for example, error messages should be used to explain why the visitor has made a particular error and to tell them about the action they need to take to rectify the problem.

Similarly, consent fields need to make clear what marketing communications leaves are agreeing to and it should be as easy as possible to complete forms. The smoother the process, the more likely it is that people will complete them. And so this is where AB testing comes in because as Jason said, you could have offices about anything about the way you were. A particular question about I didn't help a text to explain how to complete a certain form food about a single part form. This is a multi part form.

Yeah, the color of your submit button, you know.

We've all heard it before, like Gmail tested 50 Shades of blue for their CTA colour and found like the highest converted shade when it comes to education institutions. Although that level of detail may be a step too far, it can really make a big difference. So how frustrating would it be to know that a different CTA color button could have boosted conversion significantly?

And so the background in this particular case was.

An institution was using one of Akira's forms for lead generation in one of the program pages, so in addition to useful data like e-mail being the most preferred option to receive communications in this case.

The the RFI Form analytics also showed a high abandonment rate for the market in opt in consent field. In fact, when we had a look at the form analytics, only 17% of prospective students were providing an answer and the rest were abandoned in the form. And so when it comes to AB testing, there's a common saying which is follow the money. So you want to follow or you want to AB test the form fields that are causing the biggest bottlenecks or the forms that are the most important for your institution and so in this case.

Following the money, men making sure that they had a marketing option field that was significantly reduced the amount of form abandonment that they were receiving.

And So what did we find?

What we did is as we mentioned we we created 2 versions of the RFI form in Akira, one with one consent field and one with the with a different word, another consent field and we test them against each other. So the original AB test was set to run for three months. And it's worth noting and as Jason mentioned about AB testing and having to use a platform, so AB testing with the KIRO, it means that you need to use RFI.

Because it's based on form completions that we're able to measure which one the winner worth. So you can use Akira Landing pages as long as it's got an Akira Fi form, or you can use your own landing pages as long as it's got an Akira RFI form, which is incredibly useful for you to be able to essentially AB test everything.

And so once we created both versions, we run the test for three months and then we let it run and we had a look at the results and what did we find. And so our portal, we direct visitors to both versions of RFI form equally. But as Jason mentioned, you don't have to do this. This is just the standard practice that we have.

Although there was not a landslide winner, we identified that the new version of the copy increased conversion by 1% during the 43 days that the test run. Now, this doesn't sound like a lot, but even a 1% conversion increase of a landing page for reform that gets over 2000 plus visitors or conversions is already a high amount of new prospects that you wouldn't have if you hadn't carried out that AB test. And we perform a series of AB tests where conversion between one version and the other can.

Can differ by as much as 10%, and so it's really useful for you to be able to continuously AB test your forms and your landing pages for you to be able to make sure that you're optimizing all the time and the form fields that you've shown prospects are the most likely to convert.

In this instance, although the tests were set up to run for 90 days, it was actually 43 days that they found sufficient to make an informed decision. So for them, knowing that 1% change was already enough for them to to implement the new marketing consent form and so when the test ended.

Akira automatically redirected visitors the winning variation, and so this is one of the different automation options that Akira gives you. So for starters, cookies ensure that repeat visitors don't see the other version of the AB test. So if you've got somebody that's you know entering the same landing page once, twice, 3/4 times, they will through cookies, still seeing the same original version that they saw the first time. But with a KIRO you also have the option to.

And the test when desired, as well as increase the time that you want it to run for.

Um. Additionally, this automation that we keep mentioning allows you to e-mail, for example for you to receive an e-mail when the winner has been announced and also automatically directs and leads to the winner variation. So you don't even have to change any aspect of what you have embedded on your landing page.

And so the results in the month the new formulation was used, form abandonment continued to reduce and it was reduced to 19.5%.

And so if we think about the results and the previous slide of the higher form of animal rate because of the consensual, these are really, really positive results. The client has continued to use AB testing for other aspects of the forms including CTA button, current size, optional versus required fields asking for the country of residence. And this is another one of the benefits of Akira on being able to use the AB testing tool is that it's very user friendly. We have the guides for you to be able to implement it and then you can continuously use it yourself you to be able to.

Test anything that you want. And AB testing is now a regular part of the RFI conversion optimization that they have in in process. And so AB testing is actually behind the scenes of virtually every single website that you go to, you know, especially large brand ones and so.

Some people say that AB testing stands for always B testing, and you know they're not wrong. So AB testing demonstrates how well your marketing tactics are working, but it also allows you to make decisions based on data and results, and so Akira can provide that, as with most things marketing related.

You know, you could conduct interviews, surveys, polls, even user testing. And once you know exactly what you want to AB test, then you can do just that by using Akira.

So.

We've we've been talking a while and I know we have an hour slotted, but we're we're also very time conscious and efficient. So we're going to use this next slide also as as a conversation starter.

And so we've been talking about our forms, multipart forms and AB testing. And So what we're about to show you is, is actually another AB test.

We won't disclose the client partner that we're working with, but we will disclose the AB test that we have. So it's a one part single part form versus a multi part form and hopefully you're able to look at this and kind of see the different variances between the two. On the left you see it's a slightly longer form and it asks the question of country, State, city notice it doesn't ask when someone is is considering.

Planning to possibly enroll?

And due to our form analysis analytics, we were able to see some information that we've thought some of this is probably better on on on Part 2. After talking with the our partner a little bit more, we also realized that they do have some recruiting and and other follow-up processes related to their entry term. So on the left you see a previous form that they had used and on the right is more of a kind of best practices and recommendations.

So you'll see that on the part one on the left, it's still asking the same basic critical information, except we shifted some things to Part 2 and we actually added when are you interested in getting started, when are you interested in enrolling? So you'll see instead of asking question, we ask things more about citizenship or permanent residency because again, as we had conversations, we realized what they what their partner was really trying to get at.

So this isn't a in a current AB test. Uh, I'm curious whether it's in a in a chat, or any other forms of any questions that you may have. Also curious to if anybody's wild enough to say which version they think May actually win, you could put that in the chat.

So at this point, we're going to turn things over to Christopher and any Q&A's that that you may have, I know he'll help facilitate that. But hopefully you've enjoyed learning a little bit more about net natives and our technology platform, our use of of how we have forms, but also how you can have that in different AB testing across forms, landing pages and other aspects as well. So Christopher will turn things back over to you.

Sounds good. Thank you so much for this insightful session. Um, any questions right now, definitely feel free to type it into the chat, not can definitely read those questions out for Jackson and Julian or if you have an opinion on which version is better, definitely put that in the chat as well and we'll definitely and they'll definitely talk about it a little bit more.

Anybody. Bueller. Bueller.

Bueller, somebody will catch that reference is watching this video, and you're chuckling right now. And that's all it was for.

Yes, I, I, I I did age myself. I think that that is a wonderful person that put that in the chat. Miss, Miss Jennifer, thank you for that. I appreciate it.

And it needs to go ahead.

So you have a you have a question from Natasha. You may have already mentioned this, but do the multi part forms immediately follow each other or do you ask people For more information by e-mail or anything else?

Hulin, you want to answer that?

Oh, you accidentally muted.

I just realized I muted myself to allow for the answering a question and that's embarrassing. But as I was saying, Natasha, no. So with with a curious multipart forms, the first part is completed by the lead and then they are automatically shown the second part within that landing page that they are in. If they choose not to complete that second part, Akira still records the data of the first part form completion. So that second part is essentially free information that you would otherwise not get by not asking it, but at the same time.

It doesn't impact form conversion at all and you know they don't receive that second part by e-mail. It's all within the same landing page that they are so incredibly useful in terms of conversion and being able to ask those nice to have questions that Jason was mentioning to be able to personalize those follow our communications, emails, SMS, phone calls.

Have you all found that having the follow up pop ups after questions are answered still has higher abandonment rates than a follow up form?

So just to understand when.

The follow up pop up as in like once the first part of a form is answered, whether that second follow-up form still has higher abandonment rates or is this an actual pop up of the form?

So I guess keep my from my understanding are are you asking do we see any difference from a A?

Having the follow up pop up after queues are answered.

Oh, are you talking about your conversion message? Is that actually what you're referring to like?

Thank you for.

Some of those questions maybe we could have sex with.

Yeah.

Oh, that was my other thing. You're talking about conditional questions. So based upon this question, any response they have, then there's additional questions that that come up.

Who? They now have worked with different clients that that actually do utilize conditional questions.

I would say in speaking from my perspective and Julian will hop in with his.

We think that sometimes, depending on the question, that it's fine to use uh. So for example, one of the practices that we have is that we ask a user how would you like to be contacted and so we may ask phone, e-mail, text, and if they choose phone or text, then there is an additional pop-up question that asks them for their mobile number. We find that that is helpful.

There are also additional conditional questions that you can ask at any point, but our best practice would still say that even with the conditional questions that pop up.

Yeah.

Once you start getting past 6-7 questions on the form, you're really just, you're hiding a really long form and in and you're still defeating the purpose, which at times, yes, it can cause a user to get frustrated and abandon your form. So I would say that we do use it, but we would be mindful of how many of those we actually have who live was hoping you would add.

No, that's correct. It's. It's a combination of using conditional logic for you to be able to.

To improve the user experience of that prospect. But as Jason said, if you had too many conditional form fields, we find that with the form analytics when we're reviewing and Akira, we find that the forms that have higher form abandonment are usually ones that have a lot of conditional logic because a lot of prospects feel a bit cheated that they kept being, they keep being asked question after question when they didn't realize that those questions were there to begin with. And so it's the combination of conditional form.

Those were the second part form that really works really well for you to be able to get all the information that you need, but also maximize conversion.

At.

But it was conditional questions are optional.

I see a great part too question, even if they're optional. What I mean what you may find.

Even if they're optional, um.

Is that still somebody might get frustrated because they're, you know, you you see five questions originally, you answer one, and you see four more pop up. Somebody, especially depending on the demographic that you're, that you're working with and it's completing this form. I can tell you if my, my oldest daughter is a high school junior, if she gets that she's she's leaving the form, she's she's going to be irritated.

I think it's.

Yeah, I think it's also if if those questions are optional to begin with, then there might not be absolute absolutely essential. And so potentially if they're optional anyway and they're nice to have questions, those are the sort of questions that you could have in the second part of the form because they're not vital for you to be able to follow up with that prospect. And so that's when we're talking about multi part forms, that's the way that we split it. So in the first part you want to have virtually all the required information that you need and those are usually the required fields and in the second part is what you have.

Optional. Nice to have.

Phone sales, because that's where you can potentially get more qualified information, but it still doesn't impact your first platform conversion.

Great questions.

Yeah, really good questions.

But yeah, as I mentioned, you know, we.

Thanks to a carers formalities, we do have a lot of best practices in terms of like form layout in terms of first and second part form questions, in terms of what we've seen through form analytics and through AB testing that really works. But you know these are the sort of great questions that who are curious AB testing tool are the perfect thing to AB test. So a particular question that you think would work better as a conditional form field whether it's as opposed to putting in the second part of the form or making it required.

The post option. So these are the things that you know. Every institution is unique, but having that AB testing tool to be able to put that hypothesis to the test is essential and vital for you to be able to review your forms and optimize them for the future.

What a perfect way to wrap up the session. I couldn't have said it better myself, especially with that accent.

Thank you everyone everyone for attending this dive deep recession with net natives. Hopefully this has given you all enough to start off with two-part forms, but please let us know.

If you have any questions, type in the chat or reach out to marketing@natives.com and ask for Jason or Julian. Thank you all.

Thank you.

Thanks everyone.