Dive Deeper on the Slate Stage with RHB: Tying It All Together: Optimizing Your Digital Marketing Efforts Across Platforms

Digital advertising is a marketing must for most institutions, and by funneling campaign responders into your instance with Slate forms, you have an efficient yet powerful mechanism for generating and converting leads throughout the funnel. However, you can only optimize your strategy if you’re able to effectively tie these records to the efforts that brought them to you, and oftentimes a responder’s path isn’t linear. How can you accurately attribute these individuals to the campaigns that facilitated or influenced their conversions?

Like many institutions, if you find it challenging to connect the dots between prospective students and the digital marketing campaigns they have interacted with, there’s good news: the tools to do so are right at your fingertips, and you’re probably already using them. You just need to know how to tap into their full potential. In this session, we’ll explore how RHB equips its clients to combine the native functionalities of Slate with the power of Google Tag Manager and external platform integrations, enabling schools to properly attribute prospective students’ behaviors to their digital efforts and then to use these insights to optimize ROI. You’ll come away with a plan to take advantage of the resources you already have, to increase your marketing intelligence, and to boost institution-wide confidence in your digital strategy.

Presenters:

Megan Miller
Senior Integration Consultant
RHB

Kris Hardy
Director of Web and Digital Marketing, Messiah College
RHB Cooperative