Dive Deeper with Net Natives: Find the Best Fit: Optimizing Your Marketing Efforts Through A/B Testing and Two-Part Forms

Is shorter always better when it comes to landing pages and forms? Or, is there a time and a place for longer versions that capture more information? The answer is “yes” — to both questions. But, when do you know which option works best?   

Join Net Natives as we explore strategies for effectively using two-part forms and A/B testing to improve conversion rates and increase buy-in and collaboration among your marketing and enrollment teams. In this session, we will discuss the challenges people face when trying to identify what is causing bounce rates and form abandonment, examine how these issues can greatly impact conversion at the top of your funnel, look at the impact all of this can have on the user experience, and debunk any marketing myths that may exist. 
 
By the end of this one-hour webinar, you’ll be better equipped to improve lead generation, all while striking a balance between the shorter-is-better marketing mindset and your enrollment team’s desire to capture as much information as possible. 

Presenters: 
Jason Hamilton, Net Natives
Julian Pareja, Net Natives