Tuesday, October 10, 2023 at 2:01 PM until 3:00 PMEastern Daylight Time UTC -04:00
Omnichannel. If this concept isn't integrated into your Slate marketing mix, it's time to make a change. In this session, we'll explore the powerful impact of seamless communication across various channels to effectively guide potential students through their academic journey. You'll learn why an omnichannel approach to your Slate nurture campaigns matters and how to create consistent experiences that click with prospective students. We'll cover practical strategies for the top of the student recruitment funnel. Plus, you'll gain insight into must-use advertising techniques, conversion-driven forms, and the dynamic potential of using mass emails, SMS outreach, and chatbots to build personal connections. Finally, you'll also gain insight into the untapped potential of social media engagement, student-to-student advocacy, and authentic networking tools. And from traditional mailers to leveraging influencers and crafting memorable welcome packages, you'll learn to leave a lasting impression. Whether you're a seasoned marketing professional or new to the field, you'll leave this session equipped with actionable tactics to nurture leads effectively and cultivate enduring relationships in the ever-evolving landscape of higher education marketing. Presenters: Matt Byerly, Net Natives Michael Doran, Net Natives Julian Pareja, Net Natives
Registration is no longer available because the registration deadline has passed.